Head of Marketing at Freedx

Job Description

Note: This position is required to be based in Dubai. Candidates must either currently reside in Dubai or be willing to relocate.

Who We Are

Freedx is a newly established cryptocurrency exchange dedicated to providing a seamless, secure, and innovative trading experience. Our team comprises experienced professionals from the crypto, finance, and technology sectors, all passionate about driving the future of digital finance. At Freedx, we are committed to creating a platform that empowers our clients with the freedom to manage their digital assets confidently and efficiently.

Our Vision:

At Freedx, our vision is to be the most trusted and reliable cryptocurrency exchange, offering unparalleled freedom and scalability to our clients. We aim to build a platform where users can trade and manage their assets with complete peace of mind, knowing that their security and reliability are our top priorities. We strive to continuously innovate and adapt to the evolving needs of the crypto market, ensuring that our clients have access to the best tools and services to achieve their financial goals.

Job Summary:

Freedx is seeking a dynamic and strategic Head of Marketing/Senior Marketing Manager to lead our overall marketing efforts. This role will be crucial in developing and implementing marketing strategies, managing brand development, and positioning Freedx as a leader in the cryptocurrency exchange market.

Key Responsibilities:

Day 1 (Launch Phase):
Develop marketing strategy and go-to-market plan
Establish brand guidelines and positioning for Freedx
Set up key marketing channels and platforms
Create a launch campaign for the exchange
Establish KPIs and analytics tools for measuring marketing effectiveness
Continue growing and optimising the marketing team.

On-going:

Develop and execute comprehensive marketing strategies across all channels
Manage and grow the marketing team, ensuring efficient execution of marketing activities
Oversee brand development and marketing communications
Analyze marketing metrics and adjust strategies accordingly
Collaborate with product team on go-to-market strategies for new features and products
Manage marketing budget and optimize resource allocation
Oversee content creation and distribution across various platforms
Plan and execute marketing campaigns to drive user acquisition and retention
Stay informed about industry trends and competitor activities
Collaborate with other departments to ensure marketing efforts align with overall business goals
Provide regular reports on marketing performance and ROI to leadership

Qualifications:

Experience: Minimum of 8 years in marketing, with at least 5 years in cryptocurrency, fintech, or related industries
Education: Bachelor’s degree in Marketing, Business, or related field. MBA or relevant marketing certifications are a plus

Skills:

Strong strategic thinking and planning abilities
Excellent leadership and team management skills
Deep understanding of digital marketing channels and techniques
Proficiency in marketing analytics and data-driven decision making
Strong communication and presentation skills

Preferred Attributes:

Creativity: Innovative approach to marketing in the competitive crypto space
Adaptability: Ability to thrive in a fast-paced, evolving industry
Technical Aptitude: Understanding of blockchain technology and cryptocurrency markets
Global Mindset: Experience with international marketing campaigns
Results-Oriented: Strong focus on measurable outcomes and ROI

What We Offer:

Competitive salary
Generous paid leave
Opportunity for professional development, participation to industry events

Freedx is an equal opportunity employer. We stand for an open and inclusive work environment that fosters the well-being of everyone. We embrace and encourage differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our people unique.