Digital Marketing Specialist at Riithink Digital Marketing

Job Description

Job Title: Digital Marketing Specialist

Location: Remote (with occasional travel to Pittsboro, NC or the Boise, ID area)

Hours: Full-time | 7am–3pm, 8am–4pm, or 9am–5pm ET (weekdays)

Salary: $50,000–$60,000/year, depending on experience

Benefits: Health insurance (50% premium covered), up to 2 weeks PTO in year one

About Riithink Digital Marketing
Riithink is a collaborative, fast-paced digital marketing agency supporting a diverse roster of clients across various industries. We pride ourselves on combining strategic thinking with data-driven execution to help brands grow and succeed. Though we operate remotely, we maintain high-touch communication throughout the day, ensuring a strong team connection and shared momentum.

About the Role
We’re seeking a Digital Marketing Specialist who is well-rounded, detail-oriented, and comfortable wearing multiple digital hats. This position is ideal for someone who thrives in a dynamic environment, enjoys both the creative and analytical sides of marketing, and has strong client communication skills.

Key Responsibilities
Paid Media Management
Plan, execute, and optimize campaigns on Google Ads and paid social platforms (Meta, LinkedIn, etc.)
Manage Google Ads campaigns focused on both lead generation and ecommerce, including Shopping Ads
Comfortable with Google Merchant Center and resolving related feed issues
Monitor performance metrics and develop strategies for continuous improvement
Organic & Social Media
Create and schedule engaging organic social content across platforms
Support social media strategy, community management, and trend monitoring
Email Marketing
Develop and execute email campaigns (using platforms like Klaviyo or Mailchimp)
Segment audiences and analyze performance to improve results
SEO & Content Creation
Write SEO-optimized blog posts and website content
Perform keyword research, meta tag updates, and technical SEO audits
Client Communication
Serve as a point of contact for assigned accounts
Prepare reports, lead client calls, and ensure strategic alignment
Preferred Skills & Experience
2+ years of experience in a digital marketing role or agency environment
Proficiency in Google Ads and Meta Ads Manager
Experience with SEO tools (e.g., SEMrush, Moz, Screaming Frog)
Strong writing skills, especially for blogs, social content, and ad copy
Knowledge of email marketing platforms and best practices
Familiarity with content calendars, reporting, and campaign planning

Extra Credit (Not Required, But a Plus)
Google Analytics 4 (GA4), Google Tag Manager, and custom event tracking experience
Experience working with WordPress and/or Shopify websites
Experience building reports and dashboards in Google Looker Studio
Google Ads or HubSpot certifications

Why Riithink?
Collaborative, supportive remote team culture
Opportunities to grow across disciplines and specialties
Diverse, meaningful client work
Clear communication and team connection—even from afar

Benefits found in job post

Medical insurance