Marketing Specialist at Better Talent

Job Description

At Maui Resort Rentals and Beachview Rentals we take hospitality seriously. Whether interacting with our owners or our guests, our guiding principle is a spirit to serve. As a hospitality business, our ability to deliver is heavily dependent on our people. Unlike a traditional vacation rental manager that relies heavily on outside contractors, we believe that an employee-based model is the best way to ensure quality and consistency.

We also believe that the best way to ensure that our employees are taking care of our guests and owners, is by ensuring that we are taking care of our employees. To that end, we are proud to provide top-tier wages and benefits, and our commitment to a positive workplace culture has led to Maui Resort Rentals being named a two-time Hawaii Business Magazine “Best Place to Work” as well as a “Best Place to Work” by Outside Magazine.

Position Summary

We are seeking a Marketing Specialist to manage and optimize our presence across online travel agency (OTA) platforms such as Airbnb, Vrbo, and Booking.com for our vacation rental properties in Maui and Newport Beach. This role plays a critical part in ensuring the accuracy, consistency, and visibility of our property listings while identifying opportunities to improve channel performance and increase bookings.

The ideal candidate will bring strong attention to detail, excellent communication skills, and the ability to work effectively in a fast-paced, collaborative environment. This position requires both technical proficiency and strategic thinking, along with the initiative to solve problems independently and contribute to cross-functional marketing efforts. Responsibilities also include onboarding new properties and supporting additional marketing initiatives as needed.

We welcome applications from both local and remote candidates. Priority will be given to candidates able to work on-site at our Newport Beach, CA office. Remote candidates must demonstrate a proven track record of successful remote work experience

Responsibilities

Channel Management & Optimization

Maintain accurate, consistent listings across all OTA platforms for Maui and Newport Beach properties
Conduct regular audits of listing details including photos, amenities, pricing, and policies
Identify and implement opportunities to improve listing performance and visibility
Monitor competitor positioning and market trends across channels
Explore and experiment with emerging tools, including AI, to streamline tasks and enhance listing

Technical Operations & Problem Solving

Troubleshoot listing discrepancies and reservation issues across platforms
Collaborate with reservations and technical teams to resolve API integration challenges
Work with marketing team to create and maintain property listings in our management software
Ensure seamless data flow between our systems and OTA platforms

Partnership & Communication

Build and maintain strong relationships with OTA account representatives
Coordinate with channel partners to leverage promotional opportunities
Escalate and resolve technical issues with platform support teams
Stay current on platform updates, policy changes, and new features

Growth & Expansion Support

Support marketing initiatives including content creation, SEO optimization, and social media
Assist with guest review management and response strategies
Contribute to email marketing campaigns and performance analysis
Adapt to evolving business priorities as the company scales

Qualifications

Required Qualifications

2+ years of experience in a marketing, e-commerce, or digital operations role
Strong written communication skills, with examples of content creation, reporting, or campaign documentation
Demonstrated ability to manage multiple priorities and meet deadlines with accuracy
Comfortable working independently and solving problems without step-by-step guidance
Quick adaptability to new digital tools, platforms, or software
High attention to detail, especially in data entry, platform setup, or campaign execution

Preferred Experience

Bachelor’s degree in marketing, communications, business, or related field (preferred but not required for exceptional candidates)
Familiarity with vacation rental platforms such as Airbnb, Vrbo, or Booking.com
Experience with property management systems (e.g., Guesty, Hostaway) or CRMs (e.g., Salesforce, HubSpot)
Working knowledge of Google Analytics 4
Hands-on experience with SEO, link building, or other digital marketing strategies
Proficiency in email marketing platforms like Mailchimp, Klaviyo, or Constant Contact
Exposure to AI tools or marketing automation platforms
Basic graphic design (e.g., Canva) or data analysis (e.g., Excel, Looker Studio) skills

Compensation & Benefits

Annual Salary: $68,000 – $75,000 based on experience

Benefits

PTO
Comprehensive health benefits: medical, dental, and vision insurance
100% employer paid premiums
Life and disability insurance (short-term and long-term)
401K with employer 5% match
HSA and FSA (when eligible)

Desired Skills and Experience
Marketing Channel, Short-Term Rentals, Marketing

Benefits found in job post

Vision insurance
Disability insurance
401(k)