Growth Marketer at River

Job Description

At River, we are building the world’s most trusted financial institution to empower people to take ownership of their financial lives through Bitcoin, the world’s only incorruptible digital money. We believe in a future where every person will have bitcoin savings, and every business will have bitcoin on the balance sheet. We obsessively design and build delightful products that help our clients buy, sell, secure, and use Bitcoin.

The Bitcoin industry is experiencing exponential growth, and so we’re looking for a growth marketer who can drive our initiatives to capitalize on this potential. In this role, you’ll be responsible for identifying and implementing strategies that result in sustainable client and business growth. You’ll report to River’s Director of Marketing and work closely with the marketing team, company leadership, and a number of cross-functional teams.

River is growing quickly and has raised more than $50 million from leading investors, including Goldcrest, Kingsway, Polychain, M13, DG, and Valor. We have also released our company’s financials publicly, so that all of our clients and employees can verify the robustness and growth of the business themselves.

What You Will Be Doing

You’ll run experiments, uncover insights, and find new ways to help people discover, understand, and fall in love with Bitcoin and River. Your work will directly impact how we grow our client base.

Work across the conversion funnel from awareness to retention. You will drive initiatives to grow River’s client base and deepen client relationships.
Deeply understand our target audience’s pain points, motivations, and behaviors so you can tailor campaigns that resonate with them.
You’ll analyze data to target the right segments through various channels with compelling content, messaging, offers, and visuals.
Run and optimize advertising campaigns, promotions, and delightful experiences to acquire new clients.
Experiment with new channels, tactics, and messaging to discover what drives growth, drawing inspiration from other businesses and industries.
Track and analyze the performance of key growth metrics, share learnings and iterate.

What We Look For In You

You’re a resourceful self-starter with a track record of taking initiative and solving problems.
You know how to make people stop and pay attention in a tasteful way and can communicate those ideas to designers.
The ability to think in systems. You understand what it means to build a growth engine and to move initiatives from experiment to automation.
An eagerness to experiment, learn, and iterate quickly.
Strong interpersonal and communication skills to work effectively with product, design, and engineering teams.
You have a strong sense of ownership and take pride in your work.
It’s great if you already have a passion for Bitcoin, but that is not required for this role. However, it is important for you to be curious and want to learn more about Bitcoin from an economic and social perspective.

Nice To Have

Experience in SEO.
Experience in CRM tools.
Experience in Google Analytics, SQL, and other business intelligence tools.

Salary And Benefits

Annual salary range of $115k-$160k depending on experience
Competitive compensation and equity
Unlimited Paid Time Off
Parental leave, separate from PTO policy
Medical, dental, and vision insurance
401k
Remote option: River employees can work from anywhere

Interview Process

Screening interview with a River executive (20 mins)
Hiring manager interview with River’s Director of Marketing (45 mins)
First round of interviews (1-hour block with River’s CPO and Marketing teammate)
Take-home challenge
Final round of executive interviews (1-hour block with River’s CEO and COO)

Benefits found in job post

Vision insurance
401(k)