Marketing Manager at Human Trafficking Institute

Job Description

The Human Trafficking Institute (HTI) is reshaping the landscape of the fight against human trafficking, deploying a high-impact model that is stopping traffickers and protecting victims in record numbers. HTI has already made significant strides in decimating trafficking across the globe. As HTI embarks on a phase of significant growth, this position presents a unique opportunity for the right leader to play a pivotal role in fueling the expansion of this proven model and driving historic impact, sustainable transformation, and changed lives in the battle against trafficking worldwide.

WHAT YOU’LL DO

The Marketing Manager plays a crucial role in developing and implementing marketing strategies that directly support HTI’s major donor engagement and fundraising goals. The Marketing Manager will work closely with the advancement and executive teams to optimize donor journeys, create compelling content, support engaging events, and enhance HTI’s presence in the human trafficking space, with a focus on revenue generating content and activities. The Marketing Manager will ensure that HTI’s marketing efforts align with the organization’s mission and donor engagement strategies while also leveraging data and storytelling to deepen donor relationships.

Donor Engagement

Design structured donor journeys that guide new major donor prospects through the pipeline from qualification to major donor.
Build donor activation opportunities (such as digital assets, small-scale events, shareable content, webinars).
Develop a toolkit to support major donor outreach and expand HTI’s network.
Support donor-hosted events, with materials, follow-up strategies, and engagement tracking ensuring the events drive engagement and long-term giving.
Track and analyze event and campaign performance, ensuring meaningful follow-ups and improved donor journeys.
Marketing Strategy

Develop a comprehensive marketing strategy that enhances HTI’s major donor engagement in partnership with the HTI leadership team.
Establish KPIs and tracking systems to measure campaign effectiveness and donor engagement.
Collaborate on the development and execution of strategic major donor events, video creation, and customized engagement tools. Create a system to review and analyze reporting.
Campaign & Fundraising Support

Support campaign readiness efforts and other key initiatives.
Support marketing needs for campaign initiatives and HTI expansion initiatives including case for support and campaign committee
Closely collaborate with relationship managers to align marketing with donor stewardship strategies and fundraising efforts.
Content & Digital Marketing

Write and produce compelling content for multiple channels, including website copy, social media posts, press releases, digital communication, and print communications.
Manage and maintain HTI’s social media accounts, website, and other digital platforms.
Ensure consistent branding and messaging across all platforms and materials.
Create and maintain a communication calendar across all channels.

WHAT YOU’LL BRING

Bachelor’s degree in marketing, communications, or a related field.
5+ years of experience at a non-profit organization in marketing, major-donor engagement, and communications.
Experience managing campaign readiness and launch efforts independently and with a consultant.
Experience developing and managing websites, email marketing, and social media channels for donor engagement.

HOW YOU’LL SUCCEED

Demonstrated expertise in ethical storytelling and content creation strategies to create compelling narratives and donor-centered messaging.
Works effectively across departments and with external partners to contribute to team success.
Conveys messages clearly, accurately, and concisely both in written and verbal communication.
Finds innovative solutions to problems with ability to think outside the box.
Analyzes information objectively to make informed decisions.
Proactively identifies opportunities or areas for improvement and acts without being prompted.
Creates dashboards/reports to identify trends to inform strategic decisions.
Plans, executes and monitors projects with limited resources while meeting program goals.
Cultivates trustful relationships and maintains professional interactions.
Ability to deliver high quality work quickly and with minimal supervision.
Demonstrates deep commitment to the organization’s values and goals.
Uses CRM systems, donor databases, Mailchimp, WordPress, Adobe Suite, and social media platforms effectively.

THE BENEFITS

HTI offers a wide range of health and welfare benefits to support your physical, mental, and financial wellbeing to qualified employees:
Medical, dental, and vision insurance
Remote offices set-up support
Flexible spending accounts
401k
Generous PTO program
Life and accident coverage
Voluntary income protection benefits
Employee Assistance Program

We are only able to consider applicants who reside in the United States and possess United States work authorization.

Featured benefits

Medical insurance
Vision insurance
Dental insurance
401(k)