Marketing Specialist at BetaNXT

Job Description

Level/Function: Lead Associate, Marketing

Title: Marketing Specialist

About BetaNXT

BetaNXT is a leading provider of frictionless wealth management infrastructure, real-time data solutions, and an enhanced advisor experience. We invest in platforms, products, and partnerships to accelerate growth for the ecosystem we serve. Our connective approach empowers our clients to deliver a comprehensive, end-to-end advisor and investor experience.

BetaNXT is a premier provider of technology, data, and operations as services to a rich client base of wealth managers, institutional wealth firms, and digital brokers. It is comprised of three industry-leading businesses which, combined, provide end-to-end solutions across the investment lifecycle.

Overview Of The Marketing Specialist

At BetaNXT, we are redefining what’s possible in the financial technology space and we are looking for a creative, driven and collaborative Marketing Specialist to help us do it. In this role, you will be a key player in bringing our marketing vision to life, supporting strategic initiatives that refuel revenue growth, strengthen our brand, and deepen market engagement.

You will work closely with our Director of Sales Enablement to deliver programs that empower our sales team, drive product consideration and amplify our thought leadership in the industry.

From shaping compelling content to coordinating impactful campaigns, you will help us tell the BetaNXT story in ways that connect with our audiences and inspire action.

This is a hybrid position based out of our New York City or Cary office location, with some additional travel required or company and industry events.

Duties And Responsibilities Of The Marketing Specialist

Sales Enablement

Support the Director of Sales Enablement in the management of enterprise selling systems, including maintenance of the online Marketing Center.
Create high impact presentations and RFP responses and manage sales outreach and communications that resonate with prospects and clients.
Support conference and event planning, execution and analysis as needed.
Collaborate with business SMEs to develop content ideas and capture information and unique industry perspectives.
Explore and support the implementation of AI-driven tools to accelerate content development and optimization.

Lead Generation and Marketing Campaign Management

Support enterprise go-to-market strategies with marketing programs targeted to key audiences and aligned to revenue goals
Assist in lead generation programs, tying client and prospect engagement to sales efforts
Develop collateral, as needed, for enterprise strategies in partnership with key stakeholders on Sales and Relationship Management teams

Skills And Experience Of The Marketing Specialist

2+ years in a marketing-focused role required, with experience supporting revenue or sales functions
Bachelor’s degree required. Proficient in Microsoft Suite, including Word, Excel, PPT
Working knowledge of and experience with lead generation and CRM software such as Hubspot, Salesforce or other adjacent tools.
Exposure to lead generation, communications, and product marketing.
Excellent writing and editing and storytelling skills.
Exceptional interpersonal skills with the ability to build strong relationships, communicate effectively, and collaborate across all levels of the organization, both in person and with remote team members. Solid organizational skills, with the ability to manage multiple projects, priorities and deadlines effectively.
Collaborative mindset with the ability to lead by influence.

Compensation

We offer a competitive compensation package commensurate with experience including full benefits offering and PTO. Minimum salary of $70,000