Meghan Leal
About Candidate
Creative leader with 15+ years of experience building brands, launching products, and leading integrated marketing initiatives across ecommerce, wellness, retail, and consumer products. Experienced in creative direction, brand strategy, product launches, photography direction, team leadership, and campaign development. Proven ability to bridge strategy and execution while creating customer experiences that drive engagement, growth, and brand loyalty.
Location
Work & Experience
• Partner with brands across retail, wellness, hospitality, consumer products, and nonprofit sectors to develop brand identities, marketing campaigns, and creative strategies. • Lead branding, logo development, visual identity systems, packaging concepts, and digital marketing initiatives. • Collaborate directly with founders and business owners to translate business goals into compelling customer-facing brand experiences.
• Helped evolve and scale the Restore Hyper Wellness brand across 220+ locations nationwide. • Led creative initiatives spanning social media, PR activations, educational campaigns, retail experiences, franchise marketing, and digital communications. • Directed photography, developed creative systems, and partnered with cross-functional teams to ensure brand consistency across local and national marketing efforts.
• Directed integrated campaigns spanning ecommerce, email marketing, social media, photography, product launches, retail partnerships, and digital advertising. • Managed designers and external creative partners while establishing processes that improved efficiency, creative quality, and brand consistency. • Collaborated with leadership on marketing strategy, product launches, campaign planning, and customer acquisition initiatives. • Directed photoshoots, developed creative briefs, and oversaw production of marketing assets supporting direct-to-consumer growth.
• Developed marketing collateral, product catalogs, packaging, and digital assets for a nationally recognized furniture manufacturer. • Partnered with merchandising, sales, and product development teams to create cohesive brand experiences across print, ecommerce, and retail channels. • Helped strengthen brand consistency through thoughtful visual storytelling and customer-facing marketing materials.
