Job Description
The role owns demand generation and brand programs end-to-end, turning positioning into multi-channel campaigns that reliably produce pipeline for high-growth tech products.
The team partners closely with sales, product marketing, and design to plan, execute, and measure inbound and outbound initiatives across paid, organic, and email channels.
Key Responsibilities
Design and execute multi-channel demand-generation campaigns across paid search, paid social, email, and content syndication
Own campaign performance analytics, establish KPIs, and report regularly on pipeline contribution, CAC, and conversion rates
Collaborate with content creators and designers to produce high-converting landing pages, ads, and collateral
Execute ongoing A/B testing across ad creatives, messaging, and funnel steps to continuously optimize conversion
Manage campaign budgets and relationships with external agencies and media vendors
Partner with sales operations to ensure smooth lead routing and follow-up from marketing-sourced campaigns
What We Are Looking For
4-7 years of digital marketing experience in a B2B or B2C technology environment
Hands-on expertise with marketing automation platforms such as HubSpot or Marketo, alongside Google Analytics 4
Proven track record of managing paid acquisition budgets and hitting pipeline or revenue targets
Strong project management skills with the ability to manage multiple campaigns simultaneously
Bachelor degree in Marketing, Communications, Business, or a related field
Bonus: Experience with SEO optimization, SQL, or HTML/CSS for landing page updates