Digital Marketing Specialist at AgileGrid Solutions
Job Description
Acclaro Corporation is a pioneering medical device company specializing in innovating, developing, and bringing to market game-changing solutions to address today’s most challenging unmet needs in medical aesthetics and surgical fields. Committed to continuous innovation, Acclaro Corporation aspires to lead the energy-based medical device industry by aligning the latest technologies with market demand to deliver life-changing results for healthier and happier lives for all men and women worldwide.
At Acclaro, we treat each team member like family. We believe in empowering our employees by giving them a voice to help strengthen and grow our organization. We encourage everyone to innovate, lead, and create, fostering a collaborative environment where ideas thrive. Our company supports career growth through recognition, development opportunities, and a culture of teamwork. We are dedicated to building a diverse and inclusive workplace where every employee feels valued and motivated to contribute to our shared success.
About The Role
As a Digital Marketing Specialist within our Marketing department, you will play a vital role in driving digital initiatives aimed at generating high-quality sales leads and supporting revenue growth. This full-time, salaried position involves planning, executing, and optimizing multi-channel digital campaigns with a focus on measurable outcomes and pipeline contribution. You will leverage marketing automation, CRM, and analytics tools—particularly HubSpot—to design and manage targeted campaigns tailored to our manufacturing-focused audience. Your efforts will be aligned closely with sales objectives and broader business goals, ensuring a cohesive approach to lead generation and conversion.
This role offers an exciting opportunity for a strategic thinker with a passion for digital marketing and a keen understanding of B2B markets, especially within the manufacturing sector. You will collaborate with cross-functional teams, including sales, content, and analytics, to develop innovative campaigns that resonate with our target audience and drive tangible results.
Responsibilities
Plan, execute, and optimize digital marketing campaigns across channels such as email, paid search, paid social, display advertising, and organic social media to generate qualified sales leads.
Develop and manage lead-generation programs tailored to manufacturing industry audiences, including creating gated content, landing pages, and nurture workflows to engage prospects effectively.
Build, segment, and maintain email lists and automated workflows within HubSpot to support lead nurturing, re-engagement, and customer lifecycle campaigns, ensuring a personalized experience for prospects and clients.
Create, test, and refine landing pages and forms within HubSpot and related tools to maximize conversion rates and lead quality, continuously improving user experience and campaign performance.
Collaborate closely with the Sales team to align marketing campaigns with pipeline targets, refine lead qualification criteria, and enhance lead handoff processes for seamless conversion.
Monitor, analyze, and report on campaign performance, lead quality, and funnel metrics using HubSpot and other analytics platforms, providing insights to optimize future initiatives.
Conduct A/B testing across creative assets, messaging, and targeting strategies to enhance campaign effectiveness and ROI.
Support SEO and content marketing initiatives by identifying keyword opportunities, content gaps, and promotional strategies relevant to the manufacturing sector.
Manage and optimize paid media budgets to ensure cost-effective lead acquisition and maximize return on ad spend.
Stay current with digital marketing trends, tools, and best practices, particularly those impacting B2B and manufacturing markets, and recommend strategic enhancements to our programs.
Qualifications
Proven experience in digital marketing roles with a focus on lead generation and performance-based campaigns.
Demonstrated proficiency in HubSpot Marketing Hub or comparable marketing automation platforms, including email campaigns, workflows, lead scoring, and reporting.
Experience marketing to or working within the manufacturing industry, with a solid understanding of buyer journeys and decision-making processes in B2B environments.
Strong knowledge of core digital marketing channels, including email, SEO/SEM, paid social, display advertising, and website/landing page optimization.
Hands-on experience in building and optimizing landing pages, lead capture forms, and conversion paths to maximize engagement and lead quality.
Ability to analyze campaign performance data, extract actionable insights, and implement optimizations to improve results.
Excellent collaboration skills with experience working closely with sales and cross-functional teams to ensure alignment on goals and messaging.
Exceptional written and verbal communication skills in English, capable of tailoring messaging for technical and non-technical audiences.
Highly organized and detail-oriented, with the ability to manage multiple campaigns and priorities in a fast-paced environment.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Benefits
At Acclaro Corporation, we offer a comprehensive benefits package designed to support our employees’ health, well-being, and professional growth. Our benefits include competitive salary packages, health insurance plans, dental and vision coverage, and life insurance. We also provide opportunities for ongoing training and development, including access to industry conferences, workshops, and certifications. Our flexible work arrangements and supportive work environment foster a healthy work-life balance. Additionally, employees enjoy paid time off, holidays, and wellness programs aimed at promoting overall well-being. We are committed to creating a positive and inclusive workplace where every team member can thrive and contribute to our innovative mission.
Equal Opportunity
Acclaro Corporation is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided based
Desired Skills and Experience
Digital Marketing, Lead Generation, Marketing Automation, Content Marketing, Campaign Management, SEO
Benefits found in job post
Medical insurance
