Social Media Manager at Sundayy

Job Description

At Huckleberry, our purpose is simple yet powerful: to build life‑changing products and experiences that help all families unlock everyday magic. With a mission to support parents through their unique journey, we leverage pediatric expertise combined with data science, AI, and behavioral science to provide meaningful guidance and support. Today, more than 5 million families trust Huckleberry and our app as their partner in parenthood, reflecting our commitment to making a positive impact on family life. We believe every family should feel taken care of, which drives our rapid growth and expansion of product offerings designed to help families thrive. Our innovative approach and dedication to quality have established Huckleberry as a trusted name in family wellness and parenting support.

About The Role

Huckleberry is building a brand that becomes the trusted voice for parents navigating everyday life. Social media plays a crucial role in shaping this brand identity and serves as a key growth engine for the company. The Brand Manager, Social Media, will be responsible for developing, executing, and evolving our social media strategy across major platforms. This role requires a strategic partner who can craft platform-specific strategies aligned with business objectives, develop content systems that resonate with real parents, and establish measurement frameworks to evaluate success. Collaborating closely with the Brand Manager and Influencer Marketing Manager, the successful candidate will report to the Director of Brand Marketing & Communications. This position offers an exciting opportunity to influence how Huckleberry engages with its community and builds a meaningful presence across digital platforms.

Qualifications

5+ years of experience in social media or brand marketing with increasing strategic ownership
Proven portfolio demonstrating creative thinking and strategic planning, including compelling captions and quarterly content briefs
Deep understanding of Instagram, TikTok, Facebook, X, Pinterest, Reddit, YouTube, and LinkedIn, including platform algorithms, cultures, and content norms
Strong analytical skills with the ability to use data to generate hypotheses and measure performance effectively
Experience working within consumer, lifestyle, wellness, parenting, or family-facing brands
Excellent communication and collaboration skills, with the ability to work cross-functionally with marketing, product, and growth teams
Ability to stay ahead of social media trends and provide strategic insights for platform engagement
Creative mindset with a focus on building community and relevance through content

Responsibilities

Develop, own, and continually refine Huckleberry’s social media strategy across key platforms, including content philosophy, audience growth, and channel prioritization
Build and manage a content system aligned with business objectives, focusing on relevance and community engagement
Lead the creative process from briefing to execution, ensuring content resonates with our target audience
Oversee social calendar development, content planning, and publishing schedules across current and emerging platforms
Manage community interactions by maintaining the brand voice in comments, direct messages, and community spaces, while establishing scalable systems
Design and maintain KPI frameworks to measure social performance, providing insights and reporting to stakeholders
Stay informed on social media trends and platform updates, providing strategic recommendations on where and how to show up effectively
Collaborate with brand, product, and growth teams to integrate social initiatives into broader marketing campaigns and product launches

Benefits

Annual salary ranging from $90,000 to $110,000
Equity participation
Unlimited paid time off (PTO)
Comprehensive health, vision, and dental insurance plans
Paid parental leave for primary and secondary caregivers
401(k) plan with company match

Equal Opportunity

Huckleberry Labs is an equal‑opportunity employer committed to fostering a diverse and inclusive workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Hiring decisions are based solely on qualifications, merit, and business needs. Currently, we are only able to hire full‑time employees in the states of California, Delaware, Georgia, Illinois, Massachusetts, Michigan, Nevada, New York, Oregon, Texas, Wyoming, and Virginia.

Desired Skills and Experience
Marketing

Benefits found in job post

Dental insurance
Medical insurance
Vision insurance
401(k)