Copywriter at Sundayy

Job Description

Kindred is a members-only home swapping platform that redefines the way people experience travel by leveraging the power of community. Since its inception in 2022, Kindred has fostered a global community of over 300,000 members across more than 150 cities worldwide. The platform enables trusted peers—renters and homeowners alike—to exchange primary residences, offering an affordable, responsible, and connected alternative to traditional short-term rentals and hotel stays. By facilitating home swaps, Kindred promotes sustainable travel, cultural exchange, and genuine connections, positioning itself as a revolutionary force in the travel industry. Backed by over $150 million in capital from renowned Silicon Valley investors such as Index Ventures, Andreessen Horowitz, and others, Kindred is led by a team of proven entrepreneurs with a track record of building high-growth products. The company’s leadership includes founders from Opendoor, which achieved a $15 billion exit, and their combined expertise has resulted in products generating over $1 billion in annual revenue. Kindred is committed to making travel more meaningful and accessible for everyone, continuously expanding its community and refining its platform to enhance user experience and engagement.

About The Role

We are seeking a talented and strategic Lead Copywriter to join our team and define Kindred’s voice across all touchpoints. This pivotal role will consolidate our messaging efforts, establishing a cohesive and compelling brand narrative that resonates with our diverse community. As the first in-house copywriting hire, you will be responsible for crafting clear, engaging, and on-brand copy for a variety of channels including paid advertising, social media, in-product messaging, email campaigns, and more. Your work will ensure consistency in tone and voice, elevating Kindred’s brand identity while translating complex concepts into accessible language. You will develop and maintain comprehensive voice guidelines, serve as the go-to expert for brand messaging, and partner closely with cross-functional teams such as Performance Marketing, Lifecycle Marketing, Product, Creative, and external agency partners. Your strategic thinking combined with hands-on execution will help shape how Kindred communicates its values, offerings, and community stories. This role requires a proactive, collaborative, and detail-oriented individual who can thrive in a fast-paced environment and influence multiple stakeholders to uphold the brand’s voice and standards.

Qualifications

8+ years of professional copywriting experience, with a strong portfolio demonstrating both strategic thinking and sharp execution
Proven experience managing and evolving brand voice and tone for a consumer-facing brand
Experience creating and maintaining comprehensive voice and messaging guidelines
Strong background in managing freelance writers and agency relationships, with effective briefing and review processes
Exceptional collaboration skills across Product, Marketing, Creative, and Growth teams
Ability to translate complex ideas into clear, engaging language suitable for multiple channels
Self-motivated, resourceful, and able to work independently in a fast-paced environment
Genuine interest in travel, community, and trust-based sharing
Excellent communication and project management skills

Responsibilities

Develop and own the overall brand voice and tone, ensuring consistency across all channels and touchpoints
Write and review copy for diverse channels including paid ads, social media, in-product messaging, email campaigns, and website content
Establish, evolve, and enforce voice guidelines and standards to maintain brand integrity
Translate leadership’s strategic messaging into clear, compelling language that resonates with our community
Collaborate with cross-functional teams to align messaging and storytelling across marketing, product, and creative initiatives
Partner with external agencies and freelance writers to ensure their output aligns with Kindred’s voice and standards
Implement quality assurance processes for all copy to uphold consistency, accuracy, and brand standards
Contribute to the development of narrative frameworks and content strategies that support growth and engagement
Stay informed on industry trends and incorporate best practices into copywriting and brand communication

Benefits

Competitive cash compensation and equity options
Comprehensive health benefits to support your wellbeing
Flexible time off policies, including 12 paid holidays annually
Annual travel stipend of $4,000 to offset travel-related expenses
21 credits per year to stay in Kindred homes worldwide
Remote-first and flexible work environment with opportunities to work from anywhere
Opportunities to participate in team and company offsites for collaboration and connection
Supportive and inclusive team culture that values high standards, feedback, and continuous growth
Access to a vibrant community of professionals passionate about travel, community, and innovation

Equal Opportunity

Kindred is committed to fostering an inclusive environment and is proud to be an equal opportunity employer. We do not discriminate based on race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, disability, marital status, veteran status, or any other protected characteristic under applicable law. We welcome applicants from diverse backgrounds and are dedicated to ensuring equitable opportunities for all individuals. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records in our hiring process.

Desired Skills and Experience
Marketing

Featured benefits

Medical insurance
Vision insurance
Dental insurance
401(k)
Pension plan