Copywriter at Torentify
Job Description
Superette is the Client’s award-winning in-house creative studio, bringing together creative directors, art directors, copywriters, editorial writers, growth creatives, and designers to create culture-shaping work across channels and customer touchpoints. The team is focused on elevating creativity as a driver of growth and developing work that meaningfully connects with customers.
The Client is seeking a **Brand Copywriter** to support its Ads and Co-Marketing business within Superette. This role will develop high-volume, customer-facing creative for partner campaigns across paid social, CRM, email, push, in-app, video, and other emerging platforms. The ideal candidate combines strong creative instincts with executional excellence, translating strategy, partner objectives, and consumer insights into compelling copy that drives action while maintaining the Client’s tone and creative standards.
## Key Responsibilities
* Develop customer-facing copy for Ads and Co-Marketing campaigns across paid social, CRM, push, email, in-app, video, and emerging platforms.
* Write scalable MOFU/LOFU creative that balances brand storytelling with conversion-focused performance marketing.
* Script short-form video, creator-led content, paid social spots, and platform-native storytelling for TikTok, Meta, YouTube Shorts, and other platforms.
* Translate partner objectives, campaign strategies, and consumer insights into clear and compelling creative across formats, audiences, and placements.
* Adapt campaign concepts into multiple executions and testing variations while maintaining consistency, speed, and quality.
* Adapt effectively between partner brand voices and the Client’s brand tone.
* Create emotionally resonant and culturally relevant work that connects partner offerings with customer needs and everyday moments.
* Collaborate with Brand, Design, Growth, Marketing, Production, and external partners on integrated campaigns.
* Apply performance insights, testing learnings, and platform trends to optimize messaging and creative effectiveness.
* Contribute to campaign narratives, messaging systems, naming, and conceptual development when needed.
* Explore AI-powered workflows and creative tools that improve speed, scalability, and creative quality.
* Stay current on platform behavior, internet culture, creator trends, and evolving advertising and social-content best practices.
## Required Qualifications
* 4 years of professional copywriting experience across brand, advertising, and growth marketing.
* Strong portfolio demonstrating performance-driven creative across paid social, CRM, lifecycle, digital campaigns, co-marketing, and brand storytelling.
* Proven experience developing MOFU/LOFU and conversion-focused creative across multiple channels, audiences, and placements.
* Strong scriptwriting skills for short-form video, creator-led content, social-first campaigns, and platform-native storytelling.
* Ability to produce high volumes of customer-facing copy while maintaining craft, clarity, and brand consistency.
* Strong understanding of performance marketing principles, testing frameworks, and messaging optimization for engagement and conversion.
* Experience balancing partner brand voices with a core brand identity in co-marketing or collaborative campaigns.
* Ability to translate consumer insights, business objectives, and campaign strategies into compelling creative.
* Strong conceptual skills and ability to contribute to campaign narratives, messaging systems, and creative development.
* Familiarity with social platforms, internet culture, creator trends, and digital storytelling behaviors.
* Strong cross-functional collaboration skills with designers, marketers, strategists, producers, and external partners.
* Ability to work in fast-paced, highly iterative environments with shifting priorities and tight deadlines.
* AI fluency and experience integrating AI tools into creative development and workflow processes.
## Preferred Qualifications
* Background or experience in technology, media, entertainment, or digital advertising.
## Skills & Competencies
* Brand copywriting
* Advertising copywriting
* Growth and performance marketing
* MOFU/LOFU creative
* Paid social
* CRM and lifecycle marketing
* Short-form video scriptwriting
* Creator-led content
* Platform-native storytelling
* Campaign development
* Creative concept development
* Brand voice adaptation
* Consumer insights
* Conversion-focused messaging
* Creative testing and optimization
* Social media and internet culture
* Cross-functional collaboration
* AI-assisted creative workflows
* High-volume content development
* Adaptability and time management
## Education & Experience
**Education**
* No specific educational requirement is stated.
**Experience**
* 4 years of professional copywriting experience across brand, advertising, and growth marketing.
* Experience with performance-driven creative, paid social, CRM, lifecycle, digital campaigns, co-marketing, and brand storytelling.
* Scriptwriting experience across short-form video, creator-led content, social-first campaigns, and paid media.
## Work Arrangement & Schedule
* **Location:** Remote
* **Employment Type:** Contract
* **Duration:** 4 months
* The role operates in a fast-paced, highly iterative environment with shifting priorities and tight timelines.
## Compensation & Benefits
* Compensation is not specified in the provided job description.
* Benefits are not specified in the provided job description.
## Compliance / Additional Information
* The role reports to the **Brand Voice Lead**, with a strong dotted-line relationship to the **Creative Director, Ads and Co-Marketing**.
* The position requires the ability to work across partner voices while maintaining the Client’s brand clarity, warmth, and distinctiveness.
* A strong understanding of platform behavior, creator trends, internet culture, and evolving digital advertising practices is important for the role.
Featured benefits
Medical insurance
Dental insurance
Vision insurance
401(k)
