Job Description
A client is seeking a creative and detail-oriented Graphic Designer to join its marketing team and support a family of brands within a manufacturing and industrial marketing environment.
This role focuses primarily on print and digital graphic design, with approximately 75% of the work dedicated to creating brochures, product specification sheets, line drawings, catalogs, trade show graphics, and assets for email and social media campaigns. Website design and maintenance may account for approximately 15% of the role, particularly for candidates with Webflow experience. Video creation and editing are also valuable additions.
The Graphic Designer will work closely with marketing and sales teams to produce accurate, consistent, and visually engaging materials that support product marketing, brand identity, and business goals. This is a full-time, fully on-site position with no remote work option.
Key Responsibilities
Print & Digital Graphic Design
•Design and update brochures, product specification sheets, line drawings, technical diagrams, catalogs, presentations, trade show graphics, and other sales and marketing materials.
•Create visual assets for email marketing, social media campaigns, product launches, and other promotional activities.
•Maintain consistent branding across the company’s family of brands and ensure all materials follow established visual standards.
•Develop clear, engaging layouts that communicate product information effectively to industrial and manufacturing audiences.
•Update existing collateral as product offerings, specifications, and pricing change.
•Organize and maintain digital asset libraries, graphics, templates, and campaign materials.
•Support branding initiatives, design systems, and visual storytelling across print and digital channels.
Website Design & Webflow
•Maintain and update existing brand websites built on Webflow.
•Develop landing pages and page layouts for marketing campaigns and product launches.
•Edit and optimize images for website use.
•Apply UI and UX design principles to create visually engaging, easy-to-navigate, and mobile-responsive web experiences.
•Work within existing content management systems and established brand design systems.
•Apply basic SEO best practices to page content, structure, and on-page elements.
•Troubleshoot basic website issues and help maintain overall website performance and usability.
Video & Multimedia
•Create and edit short-form videos for product showcases, social media, recruiting, and marketing campaigns.
•Coordinate photography and support other multimedia storytelling needs as required.
Required Qualifications
•Proficiency in Adobe Creative Suite, particularly Illustrator, Photoshop, and InDesign.
•A strong portfolio demonstrating print and digital graphic design capabilities.
•Experience creating brochures, product specification sheets, product literature, line drawings, and other marketing collateral.
•Strong attention to detail, with a solid understanding of typography, layout, and visual hierarchy.
•Ability to manage multiple projects and meet deadlines in a fast-paced environment.
•Strong collaboration skills and the ability to work effectively with marketing, sales, and other cross-functional teams.
Preferred Qualifications & Technical Skills
•Experience with Webflow, including website maintenance, landing page development, and image editing.
•Familiarity with UI and UX principles, responsive web design, and content management systems.
•Understanding of SEO principles and on-page optimization.
•Experience creating and editing video content, preferably using Adobe Premiere Pro.
•Experience with HubSpot Marketing or a similar CRM and email marketing platform.
•Basic knowledge of HTML and CSS.
•Experience supporting B2B manufacturing, industrial, engineering, or technical brands.
Professional Strengths
•Strong communication and organizational skills.
•A collaborative approach and comfort working as part of a team.
•Creative problem-solving skills and a proactive attitude.
•Ability to balance creative ideas with brand standards and business objectives.
•Self-motivation and a willingness to continuously improve design skills and processes.
What Success Looks Like
•Marketing and sales teams receive polished, on-brand materials in a timely and consistent manner.
•Brand standards remain cohesive across print collateral, email campaigns, social media, and website content.
•Product literature and technical materials stay accurate and up to date as offerings change.
•Website updates and landing pages support engagement and lead-generation goals where applicable.
•The quality and professionalism of customer-facing materials continue to improve across the company’s family of brands.
Work Arrangement
This is a full-time, fully on-site position. Remote work is not available.
Featured benefits
Medical insurance
Vision insurance
Dental insurance
401(k)