Social Media Manager at Evlo AI

Job Description

The role owns the social media presence end-to-end across LinkedIn, X, Instagram, TikTok, and YouTube — turning a fast-moving tech brand into a channel people actually follow. The focus spans both organic growth and paid amplification for B2B demand-gen and B2C brand programs.

You will sit at the intersection of marketing, product, and communications, translating launches, thought leadership, and customer stories into social content that drives measurable engagement, follower growth, and pipeline contribution.

Key Responsibilities

Build and execute the social media calendar across LinkedIn, X, Instagram, TikTok, and YouTube, aligned to product launches and campaign moments
Own organic channel growth: develop platform-specific content strategies, run experiments, and report on engagement, reach, and follower metrics monthly
Manage paid social campaigns on LinkedIn Ads, Meta, and X, optimizing budgets and creative against CPL and pipeline targets
Write, edit, and coordinate short-form content — posts, threads, carousels, and short video — with designers and content marketers
Operate the social stack: Sprout Social or Hootsuite for scheduling and listening, GA4 and native analytics for attribution, Dash Hudson or similar for creative testing
Monitor social listening and trends daily; flag risks, surface community insights to product and comms teams, and engage with followers and influencers
Partner with demand-gen and PR to ensure launch moments land coherently across paid, organic, and executive social channels

What We Are Looking For

4-7 years running social media for a B2B or B2C tech brand, with demonstrable follower growth and engagement benchmarks
Hands-on expertise with paid social buying and optimization on LinkedIn Ads and Meta, including audience building and creative iteration
Strong short-form writing skills — able to draft platform-native copy quickly without heavy editing
Proficiency with scheduling, social listening, and analytics tools (Sprout Social, Hootsuite, GA4) and comfort reporting on attribution to pipeline
Experience producing or directing short video content for social; basic editing skills in CapCut, Premiere, or similar
Bachelor’s degree in marketing, communications, or equivalent practical experience
Bonus: experience with executive/employee advocacy programs, community management at scale, or AI-assisted content workflows; experience in a high-growth startup environment