Ridwan Gustomo

Shaped brand identity and brand guidelines for the automotive spare-parts brand. Developed and executed digital content marketing strategy across social platforms. Deployed and managed the brand's Social Media and YouTube accounts from the ground up. Shot, edited, and published content across all social media accounts. Analyzed weekly and monthly performance data across each social media channel. Grew YouTube subscribers to 460 within 12 months of account launch. Grew Instagram followers to approximately 1,700 with an average of 1.2K viewers within 5 months of deployment. Grew TikTok followers to approximately 1,500 with an average of 1.2K viewers within 5 months of deployment.

Prepared daily, weekly, and seasonal content material for social media accounts. Managed pre-production, production, and post-production for marketing and branding videos. Collaborated on design of a mini-site project for the brand's subdomain. Scheduled and published content across Facebook, Instagram, and TikTok.

Researched and prepared material for YouTube-targeted audience videos. Shot and edited footage to specified deadlines. Uploaded videos to YouTube and responded to audience engagement. Grew channel subscribers through consistently engaging video content.

Wrote, shot, and edited videos for YouTube and Instagram. Initiated video content series: Gordi Jalan-Jalan, Gordi Review, Ramu di Rumah, Brewing 101, and the #SemuaDimulaiDariKopi campaign. Launched Gordi.id YouTube channel (June 2018) and achieved monetization under YouTube Partner Program criteria. Wrote digital content marketing materials including subscription postcards, product descriptions, blog articles, and marketing emails. Managed the Gordi YouTube account end-to-end: uploads, thumbnails, captions, and comment replies. Wrote SEO-guided content for blog articles and Instagram captions.