Rachael Wheat
About Candidate
I’m a versatile designer and creative director with a passion for building brands that stand out, convert, connect, inspire. My career began with a 4-year stretch designing for the Oklahoma City Thunder, where I learned to create at scale, pivot quickly, and craft visuals that capture real attention.
That momentum brought me to Represent and Cameo in Los Angeles, where I led creative and motion design for celebrity e-commerce campaigns. I was collaborating with brands like NBCUniversal, Amblin, and the Back to the Future and Jurassic Park franchises. From full-funnel strategy to animated product launches, I sharpened my ability to blend marketing impact with bold, scroll-stopping design.
Now based in Denver, Colorado, I’m the Senior Graph Designer at Veri MedTech Holdings, where I’ve led the complete rebrand of Veriheal and built Dosepop’s web presence and brand from the ground up. From UX/UI to content strategy, I’ve developed cross-platform design systems rooted in performance. I helped shape a wellness brand that stands out in a saturated market. I also serve as Creative Director for Rotation Magazine, combining editorial design with digital storytelling.
Whether I’m animating, prototyping, art directing or mentoring, I’m always chasing that sweet spot where strategy meets emotion and where beautiful design drives real-world results.
Location
Work & Experience
(Veriheal, Dosepop, Rotation Magazine) - Lead the design and brand strategy across all verticals within a health-tech conglomerate. - Spearheaded brand development and enhanced digital presence for sub-brands including Veriheal, Dosepop, and Rotation Magazine. - Served as Creative Director for Rotation Magazine, overseeing editorial design, content visuals, and publication standards. - Managed and mentored an internal design team by providing critiques and assigning projects that align with strategic goals. - Directed company-wide design approvals, ensuring visual consistency and brand alignment.
- Directed creative initiatives for high-profile merchandise campaigns with major media partners. - Crafted full-funnel marketing campaign visuals for celebrity e-commerce launches. - Designed and animated compelling digital content, including web headers, YouTube ads, and email campaigns. - Provided on-set art direction during product photoshoots. - Collaborated closely with NBCUniversal, Night Media, and Amblin to review and finalize brand assets.
- Contributed significantly to the Thunder's internal creative team in producing multimedia campaigns. - Created graphics for print ads, motion pieces, large-format visuals, and in-arena assets. - Managed projects from concept to delivery, including email marketing, event design, packaging, and social content. - Collaborated with marketing managers to prioritize deliverables and meet tight deadlines. - Acted as the lead for all motion-based content creation within the team.
- Led comprehensive branding projects including logo design, packaging, campaign visuals, and photography. - Developed impactful marketing assets and social campaigns for clientele such as Sunday Extracts, WISE, DWS Energy, and the LA Kings. - Delivered cohesive design systems that aligned with target audiences and the client's vision.
