Senior Product Manager at Simple App

Job Description

SIMPLE is a successful mobile product with over 15 million unique downloads, more than 300K 5-star reviews, and over 50% year-over-year revenue growth.
It offers judgment-free, gentle guidance toward balanced nutrition, a healthy relationship with food, and ultimately, improved health and well-being. Built with flexibility and convenience in mind, the app is a safe and supportive space to get actionable feedback, learn, and increase confidence. SIMPLE’s method is shaped by a global team of nutrition, behavior change, digital health, and medical experts. The journey is enhanced through Avo, a personal wellness assistant within the app that provides timely suggestions and real-time answers.
With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.

We’re looking for an experienced Senior Product Manager who will own and grow conversion-to-purchase metrics across the full acquisition funnel.
Your role goes beyond in-product flows — you’ll work end-to-end, from understanding acquisition channels and creative strategy to optimizing product experience and driving revenue.

Key Responsibilities:
Own key conversion metrics: conversion to purchase, and incremental revenue growth;
Analyze user behavior and optimize every touchpoint — from the first ad impression to completed payment;
Run high-velocity product experiments to improve acquisition efficiency and conversion rates at scale;
Work closely with marketing to align creative strategy, messaging, and onboarding flows that drive purchase intent;
Understand the impact of acquisition channels (paid, organic, referral, etc.) on user behavior and in-product conversion;
Design onboarding and activation flows tailored to user intent, channel source, and behavioral profiles;
Experiment with segments, warm-up strategies, paywalls, upsells, and offers to increase ARPU and first-time conversions;
Deeply understand user pain points — listen to what users say, feel, and struggle with, and turn those insights into high-converting product journeys;
Leverage UX and sales psychology techniques such as scarcity, urgency, storytelling, personalization, and social proof;
Collaborate with growth marketing to craft irresistible value-driven offers, increase perceived outcome value, and reduce decision friction;
Build and analyze behavioral funnels, attribution models, and key decision points to identify and remove conversion blockers;
Translate insights into fast execution — build dashboards, run A/B tests, and prioritize actions with clear revenue impact;
Work cross-functionally with performance marketing, product teams, analytics, and engineering to deliver end-to-end conversion impact;

Experience And Qualifications:

5+ years in product management, growth, or customer lifecycle roles with expertise in subscription-based businesses;
Proven track record of improving conversion rates and revenue in digital products;
Experience in optimizing customer journeys, particularly sales funnels;
Strong understanding of acquisition channels and how they impact user behaviour;
Strong skills in analyzing user behavior and payment data to derive actionable insights;
Data-driven decision-maker with a strong analytical background;
Proficiency in building and working with growth models;
Expertise in A/B testing and implementing successful warm-up strategies;
High level of collaboration and leadership abilities, working effectively with cross-functional teams;

About You:

Results-driven with a passion for solving complex challenges in fast-moving environments;
Committed to creating exceptional user experiences that also boost revenue metrics;
A proactive, innovative thinker who iterates quickly based on insights and feed back;
Skilled in combining data-driven strategies with creative problem-solving;
Collaborative leader who aligns cross-functional teams toward shared goals;
Strong intuition for identifying growth opportunities and influencing key metrics;
Confident and clear communicator with the ability to influence and align teams at all levels;
Dedicated to continuous improvement and staying ahead of subscription industry trends;

Application Review Process:

CV and CaseReview
HR Screening
Manager Interview
Test Assignment
Growth Team Interview

Perks And Benefits:

Competitive salary package commensurate with experience, plus stock options;
The equipment you need to do your job;
A premium Palta Family subscriptions (Simple, Flo, Zing etc.);
21 days annual leave, plus bank holidays;
Office in Limassol (Hybrid Work Format) or Remote Option for Candidates Residing Outside of Cyprus.