Social Media Manager at Digital Qube Marketing

Job Description

Location: Abu Dhabi

Duration: Full time/Part Time/Freelance/Remote

On-going

The Social Media Manager will ultimately be responsible for planning, implementing, managing, monitoring and reporting the client’s social media strategy for a well-known Abu Dhabi brand. Ensuring that the client’s social media campaign KPIs are aligned with the marketing objectives.

Operational

Digital Experience

Digital knowledge and experience managing digital ad campaigns preferred
Understanding of SEO (Search Engine Optimization)

Social Media

Experience designing, planning, implementing, monitoring and reporting on ad campaign’s performance essential
Experience with Facebook and Google advertising and analytics

Ensure delivery of Social Media planning, implementing, monitoring and reporting steps are followed:

Social Media Strategy

Review competitor’s social media
Set clear and specific goals and objectives for all social media channels individually
Discuss key themes and messages
Discuss content style
Discuss graphic style
Discuss and develop video style
English vs Arabic
Knowledge of Key dates (International and National days)
Meet with client to review social media strategy
Approve final social media strategy with client and Digital Qube
Ensure final client sign off before proceeding with campaign

Campaigns

Suggest campaign themes and promotional ideas for social
Produce Campaign calendar high level
Review incentives and competitions
Develop Project Plan & Handover dates
Boosting strategy High level
Agree on last minute request timeline
Review
Approve
Sign off

Posting

Write posts
Discuss posts with graphic designer
Create design with image preview
Send first draft
Review
Update edits
Finalise design
Purchase images
Review
Approve
Sign off

Community Management

Agree strategy for managing the online community
Set up discussion boards
Write guidelines for responding to comments
Agree approach
Write standardised answers
Social media guidelines and policy
Branded style for posts
Tone of voice
Discuss
Agree

Reporting

Reporting (daily, weekly)
Analytics Reports
ROIs

Relationship Management

It is essential to have develop and maintain strong stakeholder relationships, ensuring cultural sensitivities are respected.
Work closely with client and graphic designer for delivery of digital assets
Social media reporting -monitor, analyse and prepare social media reporting, ensuring campaign KPI’s are aligned with campaign objectives
Develop and maintain strong stakeholder relationships

Personal Specification

Minimum Experience

Educational Qualifications

Technical Knowledge

Other Requirements

Language

Demonstrated experience creating, implementing and monitoring social media campaigns
Weekly reporting on social media campaign performance KPIs and ROI
Ability to work with multicultural teams in a professional manner
PowerPoint and Excel
Ability to interpret reports from Google, Facebook and Adobe analytics
Social media experience managing social media ad campaigns and reporting
Ability to write authentic copy that is reflective of the tone and voice of the client’s brand
Ability to work closely with client and graphic designer to deliver creative assets required
Strong relationship management skills with Internal and External stakeholders
Strong communication skills
Ability to identify potential negative or crisis management situations across client’s social media platforms
Continual monitoring of client’s competitor’s social media platforms
Ability to translate and communicate data into actionable items
Excellent time management skills
High attention to detail
Ability to work under tight deadlines
Excellent English – spoken and written

Min 1-4 years of Digital and Social media experience

Diploma level as a minimum

Understanding of social media platforms, (Facebook, Twitter, Instagram, YouTube, Pinterest etc.)
Proficient in Facebook and Google analytics

Skills And Abilities

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