Content Marketing Specialist at PurpleRain Technologies Inc.

Job Description

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About Us

PurpleRain is a US-headquartered 8+ year old close-knit, fully distributed bootstrapped and profitable product startup with 50+ rock star team members who enjoy the challenge of solving hard problems together with inc 500 clients globally through our B2B SaaS products.

We are a hybrid remote company, with in-house teams in Bangalore, London and remote teams globally in 20+ countries where each employee works from home or a co-working space.

Even though we’re far away, we’re in contact throughout the day in Slack, Basecamp and Zoom.

We encourage continual education through weekly lunch and learns and taking courses to keep us ahead of the latest advancements with yearly retreats.

Content Marketing Specialist- Job Description

Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
Measurement and optimization of the program will be required on a regular and ongoing basis
Management of all creative resources including designers, writers, and other agency personnel
Integration of content programs with brand campaigns to drive the brand to demand.
Executive presentations on the program approaches and results will be required.
Design content marketing strategies and set short-term goals
Undertake content marketing initiatives to achieve business targets
Collaborate with design and writing teams to produce high-quality content
Develop an editorial calendar, delegate tasks and ensure deadlines are met
Deliver engaging content on a regular basis and inspire team members
Edit, proofread and improve content
Optimize content considering SEO and Google Analytics
Analyze web traffic metrics
Share content through various channels, ensuring strong web presence
Receive customer feedback and generate ideas to increase customer engagement

Our Core Values

We lead with empathy: We believe kindness and empathy lead to effective communication. We assume good intentions and seek mutual understanding from our teammates, customers, and users.
We lean into vulnerability: We are not afraid to ask for help or give and receive feedback. We build off our failures and don’t shy away from tough conversations.
We rise above the status quo: The status quo leads to pain for the people we serve, our communities, and our clients. We do our best to rise above the status quo, and to do things that no one else is doing. On an individual level, we strive to improve ourselves and always be learning.
We match grit with wit: We’re creative and resourceful. We find solutions to every problem

And To Further Support You, We Offer

talented, young and motivated team
work with a fun team on a product that customers love
Share in our organization-wise personal development benefits and leave entitlements
Flexible work schedule with work-from-home options

Skills:- Content Writing, Content Marketing and Content Strategy