Digital Marketing Manager at Wiraa

Job Description

About The Company

Konovo is a pioneering global healthcare intelligence company dedicated to transforming research through innovative technology solutions. Our mission is to enable faster, more accurate, and connected insights within the healthcare industry. We provide healthcare organizations with access to an extensive network of over 2 million healthcare professionals, making us the largest of our kind worldwide. With a diverse team of over 200 employees operating across five countries—India, Bosnia and Herzegovina, the United Kingdom, Mexico, and the United States—we collaborate with some of the most prominent names in healthcare. Our esteemed client base includes more than 300 global pharmaceutical companies, medical device manufacturers, research agencies, and consultancy firms. As we transition from a primarily service-oriented model to a product-driven platform, we are expanding our team to support our growth and innovation efforts.
About The Role

We are seeking a highly motivated Digital Marketing Manager to join our dynamic, fast-growing global marketing team. This role is pivotal in scaling our digital marketing initiatives, managing multi-channel campaigns, and amplifying our content marketing efforts to extend our reach and impact across digital platforms. The successful candidate will be responsible for planning, executing, and optimizing digital campaigns across email, paid media (such as LinkedIn and Google), social media, and blog channels to generate qualified leads and foster audience engagement. Additionally, this role involves managing nurture programs, lead segmentation, and automation workflows within HubSpot to ensure targeted and timely communications. The Digital Marketing Manager will oversee the development and maintenance of our WordPress blog and landing pages, ensuring they align with brand standards and support marketing objectives. Collaboration with Sales, Product Marketing, and external agencies will be essential to ensure seamless campaign execution and alignment with organizational goals. The role also entails monitoring key performance indicators, analyzing channel performance reports, and providing actionable insights to optimize campaign effectiveness. This position offers a unique opportunity to shape our digital presence, support sales enablement, and contribute to the broader strategic growth of Konovo in the healthcare technology space.
Qualifications

3-5 years of experience in B2B digital marketing, demand generation, or campaign operations
Proficiency with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce
Strong written communication skills with the ability to adapt content for various formats and audiences
Experience with digital advertising platforms including LinkedIn Ads and Google Ads
Knowledge of website management using CMS platforms like WordPress
Analytical skills with familiarity in tools such as Google Analytics
Highly organized with excellent project management abilities
Ability to work independently in a remote environment and collaborate effectively across teams
Bonus: Experience with content distribution tools like Highspot or similar platforms
Responsibilities

Plan, execute, and optimize end-to-end digital marketing campaigns across multiple channels including email, paid media, social media, and blogs
Manage nurture programs, lead segmentation, and automation workflows within HubSpot to ensure effective lead nurturing and conversion
Oversee the development and maintenance of blog and landing pages on WordPress, ensuring alignment with brand standards and marketing goals
Collaborate with Sales, Product Marketing, and external agencies to ensure campaign alignment and successful delivery
Monitor key performance indicators, analyze campaign data, and generate performance reports to inform strategic decisions
Support content marketing initiatives by scaling efforts across digital channels like blogs, social media, and email
Manage content distribution and asset publishing to maximize awareness, engagement, and conversions
Enable sales and client-facing teams with up-to-date, brand-aligned marketing materials and content
Continuously identify opportunities for campaign improvement and innovative marketing strategies
Benefits

Opportunity to work on cutting-edge AI-powered healthcare solutions
Be part of a fast-growing, innovative global marketing team
Flexible, remote-first working environment
Competitive salary package within the range of $90,000 to $125,000 USD, commensurate with experience
Performance-based variable compensation and comprehensive employee benefits
Professional development opportunities in a forward-thinking organization
Contribute to impactful healthcare innovations that make a difference worldwide
Equal Opportunity
Konovo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, or any other protected status under applicable law.

Desired Skills and Experience
Marketing

Featured benefits

Medical insurance
Vision insurance
Dental insurance
401(k)