Social Media Specialist at Concorde Career Colleges

Job Description

The Social Media Specialist is a results-driven individual who is passionate about connecting with people interested in entering the skilled trades. Reporting to the Manager of Digital Content, this critical role is responsible for actively managing the company’s online reputation, driving positive engagement, crafting engaging content, and managing our social media influencer program. The Social Media Specialist is a creative thinker and storyteller with strong writing skills who is able to translate the company’s voice and tone for social media, track social conversations, and make our content accessible and engaging.

In addition to joining an organization with an outstanding mission, Concorde is happy to provide the following Benefits You’ll Love –

Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses
Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)
Retirement Matching: 50% match on the first 6% of your contributions after 90 days
Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby
Competitive Insurance: Health, vision, and dental coverage for you and your dependents
Pet Insurance: Competitive coverage for your furry family members through ASPCA
Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment

Responsibilities

Work with the Content Manager and agency partners to help run social accounts in order to increase engagement, traffic, and followers
Help manage editorial calendars and workflows; create, review, and edit content submitted by third-party partners
Package web content (including blog articles) in engaging ways in order to drive social media referral traffic back to our website where people can fill out lead forms
Optimize and execute the community engagement strategy through monitoring conversations and respond when needed to address concerns and ensure the company is being represented in a positive manner
Provide a timely response to individuals requesting information through the company’s social media channels
Foster and build relationships with community power users and influencers
Track and analyze data to help improve overall social media marketing performance
Report on content topics that drive the most engagement, frequent comments and questions that need to be addressed, and overall sentiment across our social channels in order to improve our overall social media content marketing strategy
Work with social media influencers to increase awareness and positive sentiment
Ensure that all communications are compliant
Other duties as assigned

Education/Experiences

Qualifications

HS Diploma/GED (required);
Associate’s degree in marketing, social media, digital marketing, or other related field (preferred)
Minimum two (2) years of experience (required); Specific agency social media role experience (preferred)

Skills

Write persuasive, action-oriented content across platforms, aligning with brand objectives
Execute social media campaigns across Facebook, Instagram, Snapchat, Twitter, and emerging platforms
Conceptualize and deliver creative social strategies that drive engagement and growth
Provide exceptional customer service through timely, thoughtful communication
Develop and manage editorial calendars for multiple social media accounts
Monitor, moderate, and engage in social media communities to protect and enhance brand reputation
Apply brand standards, voice, and tone to content while ensuring legal and regulatory compliance
Organize and manage multiple projects and competing priorities with efficiency and accuracy
Adapt to shifting priorities and fast-paced environments while maintaining high-quality output
Collaborate effectively with cross-functional teams and build strong internal partnerships
Leverage knowledge of the transportation and motor sports market to tailor marketing efforts
Maintain rigorous attention to detail in all content creation and campaign execution
Contribute to a collaborative team culture with strong interpersonal and communication skills
Analyze and report on social media content performance to optimize future strategies

Standard Abilities

Able and willing to:
Communicate, think, learn, and reason
Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks
Safely ambulate and/or maneuver when on-site at Company locations
Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
Ability to use good judgment, problem-solving and decision-making skills
Ability to maintain confidentiality and manage sensitive information with discretion
Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously
Ability to gain, understand and apply information and data as it relates essential functions of the position
Ability to foster long-term relationships with stakeholders

Work Environment

Work is performed indoors in a climate-controlled environment when on site at assigned company location. Employees must be able to safely ambulate when on company premises.
This position is designated as Remote. Employees must meet minimum technical standards for eligibility and participation.
No travel required