Content Writer at Wiraa

Job Description

Lumiform is a leading provider of specialized software designed to streamline inspections, audits, and checklists for businesses with frontline teams. Our platform empowers organizations to manage distributed operations efficiently across multiple locations and shifts. Trusted by prominent companies such as EDEKA, AmRest (including Starbucks, KFC, La Tagliatella), Nordsee, Hermes, and various Testing, Inspection, and Certification bodies, Lumiform helps maintain high standards and operational consistency. Based in Europe, Lumiform emphasizes data sovereignty and GDPR compliance, ensuring our clients’ data security and privacy. Rated 4.6 on G2, Lumiform is committed to innovation, quality, and making a positive societal impact by safeguarding frontline workers and customers from preventable harm.

About The Role

We are seeking a Content Specialist to join our dynamic team and lead the development of in-depth, authoritative content that positions Lumiform as a thought leader in the inspection and compliance industry. This role requires a highly analytical and research-oriented individual capable of mastering complex technical topics related to frontline operations, safety standards, and SaaS solutions. As a Content Specialist, you will own specific subject areas, produce original research such as benchmark reports, and create compelling content that educates and engages our target audience. You will work closely with marketing managers, sales, success teams, and our founders to develop content that not only explains how Lumiform works but also provides industry insights, technical depth, and value-driven information. Your work will influence industry perceptions, support our growth initiatives, and contribute to Lumiform’s reputation as an industry authority.

Qualifications

4+ years of experience in content marketing, with significant exposure to B2B SaaS environments
Top university degree or equivalent academic qualification
Native-level English proficiency, with a proven ability to produce publication-quality content
Demonstrated experience in independent research, data analysis, and primary source evaluation
Ability to quickly develop expertise in unfamiliar, regulated, or technical subjects
Strong technical curiosity and desire to understand product functionalities and industry standards
Proficiency in using AI tools for research and drafting, with a focus on adding judgment, perspective, and originality
Exceptional writing skills, with clarity, creativity, and approachability
Proactive, diligent, and reliable with excellent ownership of tasks and deadlines
Experience in content production for use cases, comparison pages, customer stories, newsletters, and marketing materials
Knowledge of SEO fundamentals, keyword research, and content optimization strategies
Familiarity with WordPress content management system (preferred)
Experience creating benchmark reports, surveys, or original research content (preferred)
Understanding of regulated or technical subjects such as food safety, quality assurance, EHS, or logistics (preferred)

Responsibilities

Own and develop expertise in assigned topic areas and content clusters, becoming the go-to resource within the company
Conduct primary research, analyze data, and build authoritative reports and benchmark studies with academic rigor
Identify relevant industry data, develop research angles, and produce original content that provides industry insights and reference points
Create detailed product use pages tailored to specific industries and use cases, illustrating Lumiform’s capabilities
Develop comparison pages, listicles, and content that positions Lumiform against competitors and highlights its unique value propositions
Generate customer stories through interviews, translating real-world experiences into compelling narratives
Write newsletters, blog posts, and marketing materials that educate and engage prospects and clients
Manage content publishing and updates within WordPress, ensuring SEO and AEO best practices are applied
Optimize existing content for relevance, clarity, and performance based on data insights and customer feedback
Collaborate closely with marketing, sales, and success teams to align content strategies with business goals
Identify new content opportunities and propose innovative ideas to support Lumiform’s growth and industry positioning

Benefits

Work with a forward-thinking, socially impactful company dedicated to protecting frontline workers and customers
Join a diverse, international team with flat hierarchies and significant decision-making autonomy
Lead high-visibility projects such as benchmark reports that will reach industry bodies, journalists, and analysts
Deepen your expertise in inspections, audits, frontline operations, and SaaS solutions
Enjoy the flexibility of fully remote work, choosing your preferred workspace
Contribute to meaningful societal change through your work
Competitive compensation package and opportunities for professional growth

Equal Opportunity

Lumiform is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, or any other protected status. We believe that diverse perspectives and backgrounds foster innovation and excellence, and we welcome applicants from all walks of life to join our team.

Desired Skills and Experience
Marketing