Social Media Manager at Twine

Job Description

This role focuses on establishing and managing a strong presence for an education-focused brand on LINE, targeting Japanese students aged 18–30. The successful candidate will be responsible for setting up and optimizing a LINE Official Account and LINE Ads account, including configuring payment settings. The position requires designing and launching initial ad campaigns using images or video, with a focus on effective audience targeting and campaign performance. The role is fully remote, and candidates with a deep understanding of the Japanese education sector and bilingual proficiency in Japanese and English are highly preferred. There is potential for ongoing collaboration based on campaign results.

Deliverables

Set up and configure a LINE Official Account and LINE Ads account, including payment integration
Design and launch initial ad campaigns tailored to Japanese students aged 18–30
Develop creative assets for campaigns (images or video)
Implement audience targeting strategies specific to the Japanese education market
Monitor campaign performance and provide regular performance reports
Offer recommendations for campaign optimization and future improvements

Requirements

Proven experience managing LINE Ads campaigns, preferably in the education sector
Strong understanding of the Japanese market and audience targeting strategies
Bilingual proficiency in Japanese and English
Ability to create engaging ad creatives (images or video)
Experience with campaign analytics and performance reporting
Preference for candidates based in Japan or with significant experience in the Japanese market
Excellent communication skills and ability to work independently in a remote setting

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission

Twine’s mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.