Content Writer at Local Hero

Job Description

You’ll write the content that helps our clients rank on Google and turn visitors into customers. Blog posts about local topics, service pages that explain what businesses do, and landing pages for specific cities and neighborhoods. Everything in simple, clear English that real people actually want to read.

What you will do

Write blog posts (800–1,500 words) optimized for local search keywords
Create and improve service pages that clearly explain what the business does
Write local landing pages for businesses serving multiple cities or neighborhoods
Write Google Business Profile posts, descriptions, and Q&A answers
Research local topics and find angles that will attract readers and links
Edit and proofread content from other team members
Follow SEO best practices — headings, meta descriptions, internal links, keyword placement
Write in a way that sounds like a real person talking, not a robot or a textbook

What we are looking for

2+ years of professional writing experience (blog posts, web copy, or journalism)
You write clearly at a 7th-grade reading level — simple words, short sentences
Basic understanding of on-page SEO (title tags, headers, meta descriptions)
You can research a topic and write about it accurately without being an expert in it
Fast turnaround — you can write a quality 1,000-word blog post in a few hours
Portfolio of published writing samples (doesn’t have to be SEO-specific)

Nice to have

Experience writing for local businesses or service industries
Knowledge of Google’s helpful content guidelines
Experience with WordPress, Webflow, or other CMS platforms
Familiarity with keyword research tools

Why work at LocalHero

Work from anywhere

We’re fully remote. Work from home, a coffee shop, or the beach — as long as you overlap with US hours.

Real ownership

You run your accounts and make your own decisions. We trust our team and give them space to do great work.

Team meetups

We meet in a new city every quarter to work together, share ideas, and have fun.

Health & dental

Full health and dental coverage for you and your family.

Take the time you need

We don’t count vacation days. We count results. Take what you need.

Learning budget

$1,500 per year for courses, conferences, and books to help you grow.