Copywriter at Wiraa
Job Description
Decentralized Masters is a global leader in decentralized finance (DeFi) education, rapidly expanding since its inception from a two-founder startup to a robust team of over 150 professionals, including more than 35 dedicated research analysts. Operating on a fully bootstrapped model without external investors or growth hacks, the company is on track to achieve $50 million in revenue this year. Recognized as one of the fastest-growing companies in the DeFi sector, Decentralized Masters is positioned for significant growth, with industry experts forecasting its emergence as a unicorn company by 2030.
Our impact extends beyond financial success; we have empowered over 5,000 members worldwide to grow and protect their wealth through decentralized finance. Decentralized Masters combines comprehensive education with a vibrant community, cutting-edge technology, and a team of leading DeFi and blockchain experts. Our mission is to help members achieve long-term success in DeFi and Web3, setting a new standard in the digital finance landscape.
Our vision is ambitious: to build the largest and most influential DeFi ecosystem in the world, beginning with becoming the undisputed gold standard in DeFi education. This transformative goal is already reshaping the future of digital finance and Web3 education.
About The Role
We are seeking a Junior Copywriter to join our Renewals team, playing a pivotal role in maintaining and enhancing member engagement. You will craft compelling copy that motivates members to continue their journey with Decentralized Masters by highlighting the ongoing value of their membership. Collaborating closely with Membership Directors and the Renewals team, your writing will be central to driving membership renewals and retention.
Key responsibilities include creating renewal campaign content across multiple channels such as email, SMS, and in-app messaging. You will develop persuasive reoffer and downsell messaging to retain members considering cancellation, and transform member stories and testimonials into impactful proof points supporting renewal efforts. Additionally, you will contribute to lifecycle content including one-pagers, landing pages, and follow-up sequences.
Testing and iteration are critical aspects of this role. You will A/B test subject lines, calls to action, and messaging angles, using data-driven insights to refine future campaigns. This position offers the opportunity to work alongside senior copywriters, marketers, and mentors in a collaborative environment, ensuring that all communications align with Decentralized Masters’ voice and resonate with our members’ goals.
Qualifications
Minimum of 1 year of copywriting experience (agency, in-house, or freelance) with a portfolio demonstrating clear and persuasive writing; recent graduates with strong portfolios are encouraged to apply.
Genuine interest in finance, blockchain technology, and the democratization of financial services; experience in crypto is a plus but not required.
Strong command of writing fundamentals, including grammar, clarity, and the ability to adapt tone across formats such as email, SMS, and web content.
Curiosity and eagerness to learn retention and lifecycle marketing copywriting techniques.
Collaborative mindset with openness to feedback and mentorship from senior copywriters and marketing professionals.
Ability to manage multiple copy requests and deadlines effectively in a fast-paced, remote work environment.
Responsibilities
Write engaging renewal campaign content for emails, SMS, and in-app messaging aimed at driving membership renewals.
Develop persuasive reoffer and downsell messaging in partnership with Membership Directors to retain members considering cancellation.
Craft compelling member storytelling content by transforming testimonials and success stories into proof points supporting renewal efforts.
Support the creation of broader lifecycle content including one-pagers, landing pages, and follow-up sequences.
Conduct A/B testing on subject lines, calls to action, and messaging angles to optimize campaign performance.
Collaborate with senior copywriters, marketers, and other stakeholders to ensure consistency of brand voice and alignment with member goals.
Manage multiple projects and deadlines within a dynamic, remote-first work environment.
Benefits
Competitive salary package.
Full-time employment with a 40-hour workweek.
Unlimited paid time off (PTO) to support work-life balance.
Flexible, remote-first work schedule allowing you to work from your preferred location.
Annual team offsite event for in-person collaboration and team building.
Direct mentorship from industry-leading professionals in finance and crypto sectors.
Opportunity to work with a young, dynamic global team of over 160 professionals.
Highly rated employer with a 4.9/5 score on Glassdoor, 32% above average for Financial Services companies.
Equal Opportunity
Decentralized Masters is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Desired Skills and Experience
Marketing
