Copywriter at Wiraa

Job Description

John Madsen’s Supra Human is a dynamic and innovative organization dedicated to empowering individuals to achieve peak performance through cutting-edge health, fitness, and performance coaching. With a strong emphasis on results-driven strategies and a relentless pursuit of excellence, Supra Human has established itself as a leader in the performance industry. The company values creativity, transparency, and ownership, fostering a collaborative environment where team members are encouraged to push boundaries and deliver exceptional value to clients. Committed to continuous growth and innovation, Supra Human leverages the latest digital marketing techniques to reach and inspire a global audience, making a tangible difference in people’s lives.

About the Role
The Copywriter at Supra Human will play a pivotal role in developing compelling, high-converting copy across various marketing channels. This position requires a performance-driven individual who treats words as revenue-generating assets, with a focus on driving measurable results in lead generation, customer engagement, and sales conversions. The Copywriter will collaborate closely with marketing leadership, funnel builders, videographers, and the broader creative team to craft persuasive messaging that aligns with the brand voice of John Madsen and the Supra Human ethos. The role demands a proactive, fast-paced approach to writing, testing, and optimizing copy to ensure campaign success and lower customer acquisition costs (CAC). The ideal candidate is a relentless performer who understands the nuances of direct-response marketing and is committed to continuous improvement and innovation.

Qualifications
Proven experience in writing high-converting direct response and performance marketing copy
Ability to adapt voice and tone to reflect executive and brand personas
Background in health, fitness, performance, or coaching industries (preferred)
Strong collaboration skills and ability to thrive in a fast-paced, scaling organization
Knowledge of funnel marketing, VSLs, and digital advertising best practices
Excellent command of English grammar, structure, and persuasive writing
Ability to research and utilize macro & micro trends to adapt copy to current market dynamics
Self-starter mindset with excellent time management and deadline adherence

Responsibilities
Write persuasive, voice-aligned copy for all marketing touchpoints including email campaigns, landing pages, funnels, and VSLs
Develop weekly email newsletters, nurture sequences, and automated campaigns to drive engagement and conversions
Draft copy for applications, opt-ins, and landing pages to maximize lead quality and reduce costs
Collaborate with front-end developers to ensure seamless copy-flow integration
Provide direct response copy assets for paid campaigns on platforms like Meta and Google
Support demand generation initiatives by testing and refining messaging strategies for different market segments
Participate in weekly marketing meetings and OKR sessions to align messaging and campaign strategies
Review and ensure all copy complies with brand standards and maintains clarity and consistency
Monitor performance data, track winning angles, and iterate relentlessly to optimize campaign results

Benefits
Competitive salary based on experience
Comprehensive medical, dental, and vision insurance plans
Unique wellness incentives and perks designed to promote health and well-being
Remote work flexibility, allowing you to work from anywhere
Opportunities for professional growth and development within a fast-growing organization
Collaborative and innovative work environment that encourages creativity and ownership

Equal Opportunity
Supra Human is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that diverse perspectives and backgrounds drive innovation and success, and we are dedicated to fostering a workplace where everyone can thrive.

Featured benefits

Medical insurance
Vision insurance
Dental insurance
401(k)