Paid Social Media Specialist at Emerald

Job Description

The Paid Social Media Specialist manages and executes advertising campaigns across LinkedIn, Facebook, Instagram, and YouTube for our 20+ brands. This role owns the social media targeting product and drives performance optimization for diverse client campaigns throughout the digital marketing fulfillment team.

This position can be performed remotely, or from any of our Emerald office locations.

Key Responsibilities

Campaign Management & Optimization

Execute high-performing paid social campaigns across major platforms aligned with client KPIs
Proactively own and refine our social media targeting product capabilities
Manage daily campaign operations including ad creation, audience development, and budget allocation
Drive continuous optimization to maximize ROI and campaign effectiveness

Cross-Platform Expertise

Implement platform-specific strategies across LinkedIn, Facebook, Instagram, and YouTube
Ensure all creative assets meet platform requirements and follow advertising best practices
Stay current with platform updates and emerging ad formats
Test and integrate new targeting capabilities to enhance product offerings

Analysis & Reporting

Track and analyze campaign performance metrics to identify optimization opportunities
Generate comprehensive reports for clients and internal stakeholders
Provide data-driven recommendations to improve targeting and campaign results
Identify cross-campaign insights to refine our targeting product

Client & Brand Management

Support fulfillment of diverse client campaigns across our 20+ brands
Collaborate with internal teams to ensure campaign requirements are met
Maintain standardized workflows for efficient campaign execution
Document strategies and outcomes to build organizational knowledge

Required Qualifications

1-3 years experience managing paid social campaigns across all major platforms
Proven track record optimizing campaign performance and ROI
Strong analytical skills and experience with social media analytics tools
Excellent project management abilities with keen attention to detail
Effective communication skills both written and verbal
Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)

Preferred Qualifications

Platform certifications (Facebook Blueprint, LinkedIn Marketing, etc.)
Experience with marketing automation platforms and CRM systems
Demonstrated ability to develop and refine audience targeting strategies

About Emerald

Emerald Holding, Inc. (NYSE: EEX) is the largest U.S.-based B2B event organizer, empowering businesses to succeed year-round by expanding meaningful connections, developing influential content, and delivering powerful commerce-driven solutions. As the owner and operator of a curated portfolio of B2B events spanning trade shows, conferences, B2C showcases and a scaled hosted buyer platform, Emerald delivers dynamic solutions across leading industries through its robust content and e-commerce marketplace. Emerald is a trusted partner for its thousands of customers, predominantly small and medium-sized businesses, playing a pivotal role in driving year-round commerce through streamlined buying, selling, and networking opportunities. Powered by an experienced team, Emerald is fostering meaningful engagement and delivering unparalleled market access with a commitment to driving business growth 365 days a year.

Join Us at Emerald

At Emerald, we are dedicated to building a workplace where everyone feels valued and included. We actively seek out diverse talent and fresh perspectives, embracing a wide range of professional backgrounds and experiences. Our skills-based hiring approach focuses on capabilities and potential. Over 90% of our roles don’t require a college degree, except for specialized fields like legal, finance, and accounting.

Come grow with us!

Compensation & Benefits

Target Compensation: $ 60,000-$70,000

Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law.

We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, 401(k) plan with a company match, medical/dental/vision coverage, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs, and mental wellness tools such as weekly guided meditation programs.

If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX.com .

Benefits found in job post

401(k)
Commuter benefits