Social Media Manager at FAT Brands Inc.

Job Description

FAT Brands Inc is a leading global franchising company that develops and grows fast casual, quick-service, and casual dining concepts around the world — a portfolio of 11 brands, including Round Table Pizza®, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Great American Cookies, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Native Grill & Wings, Pretzelmaker, and Ponderosa and Bonanza Steakhouses, spanning more than 1,700 units worldwide.

The Social Media Manager is the brand-building voice and community owner for their assigned brand(s). This role blends strategic planning, always-on community management, and creative experience design — developing memorable experiential activations and influencer partnerships that build genuine connections between the brand and its guests. This person will split time between calendar/strategy work and planning or overseeing standout brand moments.

Key Responsibilities

Bring brand expertise and business priorities to strategic and creative discussions
Provide approvals and collaborate cross-functionally on creative development
Serve as the community and guest-experience perspective in brand planning conversations
Own the integrated marketing/social calendar for assigned brand(s)
Set promotional priorities and ensure cross-functional alignment across teams
Conceptualize and manage experiential activations and influencer events that build brand buzz
Identify and cultivate relationships with relevant local and regional influencers
Coordinate event logistics and vendor/agency partners, ensuring on-brand execution
Drive daily engagement and guest care across community channels
Identify opportunities to surprise and delight fans
Foster and grow local community relationships
Monitor organic content and channel performance
Share business context behind the numbers and partner with the team on optimization recommendations
Source authentic local restaurant stories and guest moments
Facilitate on-site content capture
Identify and cultivate local partnership and collaboration opportunities
Serve as the go-to marketing resource for assigned brand’s daily needs
Support franchisee-facing marketing initiatives as needed

The ideal candidate will reside in FL or GA. This is a fully remote position, but employee must be available to meet locally for meetings and restaurant visits as well as occasional overnight travel.

Requirements

3–5+ years in marketing, community management, or brand/experiential events (restaurant, hospitality, or franchise experience strongly preferred)
Comfortable operating as both a strategic partner and a creative, hands-on planner
Strong writer/communicator with an eye for authentic, local storytelling
Highly organized — able to own a calendar and juggle multiple concurrent priorities
Willing and able to attend and oversee events (including evenings/weekends as needed)
Experience with social/community platforms, influencer relations, and basic performance reporting

Salary Description

Exempt