Job Description
Replika was founded in 2017 with a pioneering vision to create the world’s first consumer AI app. What started as a novel concept has grown into a community of over 40 million users worldwide. Replika is not just an AI that provides answers; it is an AI designed with intention to make life better, steadier, and less lonely. Unlike most AI applications that focus on task completion, Replika aims to deepen human connection, helping users become more social, confident, and true to themselves. Backed by research from prestigious institutions such as Stanford and Harvard, Replika has demonstrated its ability to enhance real-life relationships and wellbeing. The company’s mission is to build AI that cares—AI that follows up, nudges meaningful interactions, and fosters conversations that lead to genuine personal growth and connection.
About The Role
Replika is seeking an experienced Social Media Manager to take full ownership of its vibrant social media presence and community engagement across multiple platforms including X, Instagram, Facebook, YouTube, Discord, and Reddit. This is a hands-on role where you will not only develop social and community strategies but also execute them directly—creating content, engaging with users, managing communities, and collaborating closely with the CEO. The ideal candidate will be comfortable on camera, adept at content creation, and skilled in community management without relying on external agencies. You will play a critical role in shaping the brand’s voice, managing real-time communications during launches or challenging moments, and building meaningful relationships with creators and users. TikTok experience is a plus but not a primary requirement at this stage.
Qualifications
Proven experience growing brand accounts on X, Instagram, YouTube, and Facebook with measurable results in audience growth, engagement, and ideally app sign-ups or installs.
Demonstrated ability to run and maintain active, fair, and safe online communities on platforms such as Discord and Reddit.
Comfortable and experienced appearing on camera with examples of original content where you are the face of the brand.
Strong content creation skills including conceptualizing, shooting, editing, and publishing videos quickly without extensive production support.
Excellent written and spoken English communication skills.
Good judgment in public communications, with the ability to manage sensitive or difficult situations calmly and appropriately.
Experience working closely with founders or CEOs on personal and brand social media presence is preferred.
Ability to work independently and manage both strategy and execution effectively.
Bonus: Experience with consumer subscription apps, especially in AI, wellbeing, or relationship-focused products.
Bonus: Experience managing communities through significant product changes.
Responsibilities
Manage day-to-day social media operations across X, Instagram, YouTube, and Facebook including content planning, posting, and audience engagement.
Create original video content including product walkthroughs, behind-the-scenes footage, launches, and user stories, handling all aspects from concept to publication.
Own and nurture Replika’s communities on Discord and Reddit, collaborating with moderators, responding to user inquiries, and ensuring a positive community environment.
Monitor community sentiment and feedback, promptly relaying insights and emerging issues to the product team and CEO.
Handle crisis communication and public responses during challenging situations with transparency and composure.
Identify and build relationships with creators who align with Replika’s mission, amplifying organic content and expanding reach.
Collaborate with the CEO to develop and grow their personal social media presence alongside the brand voice.
Analyze social media performance metrics focused on user acquisition and engagement, adjusting strategies accordingly.
Benefits
Flexible work schedule to support work-life balance.
Generous vacation policy.
Opportunity to impact millions of users globally within a short timeframe.
Work at the forefront of applied AI technology in a consumer-focused environment.
Fully remote position with the expectation to work CET hours.
Equal Opportunity
Replika is an equal opportunity employer committed to fostering an inclusive and diverse workplace. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply and join us in our mission to build AI that cares.