Sr. Manager Digital Marketing at SelectQuote Insurance Services

Job Description

Company Overview

More than 35 years ago, SelectQuote was founded on one core promise: to help our customers protect the people they value most. We pioneered the way consumers shopped for term life insurance, and now, we also help people find home insurance, auto insurance, senior health insurance and more. Our quick and easy process saves consumers both time and money, and today, more than 2 million families trust us to help them with their insurance needs.

About The Role

The Sr. Manager Digital Marketing will play a pivotal role within our digital marketing team. The ideal candidate will be a key player in driving growth and profitability through the strategic allocation and hands-on management of multi-million-dollar annual budgets across Vertical Search Affiliate and Social channels optimizing campaign performance and uncovering actionable insights that directly affect the business. This person will have the ability to roll up their sleeves be hands on in the details and have the ability to communicate with confidence across all levels of the organization.

Supervisory Responsibilities

This position has direct supervisory responsibilities

Essential Duties And Responsibilities

Manage and optimize performance marketing campaigns across lead gen channels such as Affiliates and third-party marketing platforms
Own budget allocation real-time bidding strategy and quarterly forecasting for campaigns with multi-million-dollar annual budgets
Report on KPIs and performance metrics to leadership and cross-functional stakeholders
Leverage Excel and internal tools to analyze large datasets measure performance and give timely recommendations to senior leadership
Translate complex data into actionable strategies to improve KPIs across the performance marketing funnel
Identify conversion rate optimization (CRO) opportunities in tandem with Web Operations and Call Center Team leaders to improve customer journey and overall ROI
Seek out trends in the health insurance marketing space and articulate this research into actionable tests
Collaborate with internal teams including design analytics product and operations to ensure alignment on goals and priorities for the division

Skills/Abilities

Proven track record of managing large-scale marketing budgets and delivering strong ROI
Advanced Excel skills (pivot tables, VLOOKUPs etc.); experience with SQL or BI tools is a plus
Strong analytical mindset with the ability to synthesize data into clear actionable insights
Familiarity with CRO strategies and tools such Optimizely or similar
Experience in insurance healthcare or other regulated industries is a plus
Confidence to become a subject matter expert for your channel and to present these strategies to senior leadership
Self-starter who thrives in a fast-paced results-driven environment
Highly collaborative with the ability to work across matrixed organizations to achieve goals

Education And Experience

Bachelor’s Degree
6+ years of experience in digital marketing with a focus on performance-based channels (e.g. PPC affiliate marketing lead gen)
4+ years direct supervisory experience

Financial Responsibilities (budget Revenue)

This position has budget responsibility control.

Physical Requirements

Work is performed indoors with potential for exposure to safety and health hazards related to office work. Could periodically travel to other office and operational sites. The noise level in the work environment is usually moderate.
Prolonged periods of sitting at a desk and working on a computer.

SelectQuote Core Values

Service: We create positive customer experiences.

Entrepreneurship: We create innovate & take risks.

Leadership: We build & invest in high-performing teams.

Empowerment: We embrace a changing environment.

Courage: We challenge the status quo & drive continuous improvement.

Teamwork: We help support & celebrate each other.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be construed as an exhaustive list of all responsibilities duties and skills required.

Our Benefits

The Compensation for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed.

Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan.

We Are Proud To Offer The Following Benefits

Competitive Medical, Dental, and Vision insurance
HSA/FSA
Voluntary Hospital Indemnity, Critical Illness, accident insurance, and short term disability
Voluntary Life Insurance for self, spouse and dependent
Company-paid Basic Life Insurance and Long Term Disability
Retirement plan and employer match contribution with Profit Share
Tuition Reimbursement program
Company perks and discount program
Engaging Wellness and financial education resources
Employee Assistance Program
Incentive Plans

Base Salary Minimum

$100,000

Base Salary Maximum

$115,000

Benefits found in job post

Vision insurance
Medical insurance