Social Media Specialist at Birdeye Inc, Remote Job in United States

Job Description

Why Birdeye?

Once upon a time, local businesses could attract customers through advertising and word of mouth. But today consumers choose businesses based on online reputation and digital experiences. The modern marketer must deliver exceptional experiences that create repeat customers, and they need a platform that can do this at scale. Local businesses often struggle to overcome the complexity and inefficiencies that come from using multiple applications to manage and optimize their marketing and customer experience operations. They often find that their use of fragmented point solutions keeps them from achieving true customer insights – and from acting upon them in real time.
This is the challenge that Birdeye solves with its all-in-one reputation and customer experience platform. More than 90,000 local businesses and brands use Birdeye to be found online through local listings and reviews; engage with consumers through webchat, text, and social media messaging; collect digital payments; and gain insights to improve customer experience with survey, ticketing and benchmarking tools.
Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of industry experts and innovators from Google, Amazon, Salesforce, and Yahoo and in 2021, our CEO and Co-founder was named 2021 EY Entrepreneur of the Year. Birdeye is backed by the who’s who of Silicon Valley – Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, and World Innovation Lab – and recently closed a $60 million Series C funding round led by Accel-KKR, a leading technology-focused investment firm. Learn more at Birdeye.com.
What You’ll Do

The Social Media Specialist is responsible for executing experiences and social media content that drive brand awareness, engage our communities, and support the Birdeye story. This includes, but is not limited to generating new sales leads, increasing customer retention and engagement, and fueling online conversations supporting the brand vision narrative. The ability to develop an authentic social media story and experiences that build excitement and strengthen the relationships within online communities is vital to the success of the Birdeye brand.

Responsibilities

Manages multiple social channels to deliver key business, brand, and social media objectives
Leads Birdeye’s social media management. Identifies key assets (blog posts, guides, PR, webinars and more) and promotes them on Birdeye social platforms such as Facebook, LinkedIn, Instagram and Twitter.
Writes clear, engaging copy on all social posts, with an eye to increasing post engagement, likes and shares – as well as to drive viewers to Birdeye-hosted resources such as webinars, downloadable guides, videos and more
Leads out-of-the-box social media asset creation in partnership with Birdeye’s creative team: video snippets, GIFs and other rich media content to boost views and engagement
Focuses and is measured on increasing Birdeye’s social media share of voice, relative to named competitors
Leads social media tactics, partnering with Birdeye demand generation, content marketing, creative and product marketing teams
Engages with and amplifies Birdeye’s own customers and partner influencers across social platforms
Requirements

1-2 years of experience leading social media at a B2B-focused company
Writing, spelling and punctuation skills are world-class
Embodies strong organizational skills and is exceptionally detail-oriented
Strong experience working with LinkedIn, Twitter and Facebook in particular
Team focused, results- and data-driven
Experience helping to create non-traditional media (video, GIF, other rich media) a plus
Why You’ll Join Us

At Birdeye, we seek to innovate and to be the #1 product in our category, which means we continually raise the bar to deliver meaningful results for ourselves and our customers. Our quality is world-class. We deliver what we commit and roll up our prayers sleeves and get work done.

Working at Birdeye means being part of a tight-knit community that helps you succeed and celebrates your wins! We find strength in diversity and inclusion, actively seek different points of view, and ask everyone to be their authentic self at all times.
Benefits

100% Employer-paid benefit plans available for employees with multiple health plan options (HSA, PPO)
Flexible PTO
401(k) with company match
Flexible work from home options available
Maternity & Paternity Leave
Employee Resource Groups – network with like-minded “Birds”
Abundant opportunities that come with a dynamic and fast-growing organization!