Job Description

About Loyalytics Loyalytics is a fast-growing Analytics consulting and product organization based out of Bangalore. We work with large retail clients across the globe helping them monetize their data assets through our consulting assignments and product accelerators. We are a young dynamic team of 100+ analytics practitioners working on some of the most cutting-edge tools and technologies. Who We Are Technical team: A team full of data scientists, data engineers and business analysts who work with 1M+ data points every day. Market Size: Massive multi-billion $ global market opportunity. Leadership: Combined experience of 40+ years of experience in the industry. Customers: Word-of-mouth and referral driven marketing to acquire customers like big retail brands in GCC regions like Lulu, GMG, among others (Strong product-market fit). What makes us stand apart: 10 years old bootstrapped and 100+ people company that is still hiring. Role Summary: As a Marketing Manager, you will be at the forefront of shaping and elevating the Loyalytics brand. From strategizing to amplifying, you’ll play a pivotal role in amplifying our reach and impact. We’re looking for efficient folks who are willing to act as a bridge between the brand and our audiences —> governing, curating, and monitoring every single communication that goes from and comes to Loyalytics! Key Responsibilities Oversee multi-channel campaigns, including content marketing, email nurturing, paid advertising, webinars, and SEO, to build brand awareness and fill the sales funnel. Oversee the creation of compelling content across multiple channels, including digital, social media, email, and traditional media. Analyze market trends, competitor activities, and customer insights to identify opportunities for growth and innovation. Manage marketing budgets, ensuring efficient allocation of resources and maximizing ROI on campaigns. Collaborate with sales, product, and design teams to align marketing efforts with overall business goals. Monitor and report on the performance of marketing campaigns, using data and analytics to optimize strategies and inform decision-making. Stay up to date with industry trends and emerging technologies to keep our marketing efforts cutting-edge. Represent the company at industry events, conferences, and networking opportunities to build brand presence. Requirements At least 5 years of experience in marketing, with a minimum of 3 years in a SaaS companies. Excellent written and verbal communication skills with a keen eye for detail. Proactive and result-driven approach with the ability to multitask and thrive in a fast-paced environment. Strong interpersonal skills and the ability to build and maintain relationships with external & internal stakeholders. Prior experience in Middle East and SEA markets would be bonus. Proven track record of developing and executing successful marketing campaigns that drive business results. Strong understanding of content marketing. Experience with marketing analytics tools (e.g., Google Analytics, HubSpot, or similar platforms) to track performance and derive actionable insights. Creative problem-solver with a strategic mindset and attention to detail. Passion for staying ahead of marketing trends and adopting innovative approaches. Benefits Be a part of the dynamic and fun team, impacting the retail tech industry with clients like Lulu, Aster, Mitra10, TVS, etc. Flexible Work Hours. Wellness & Family Benefits. Access to various learning platforms. Quick Notes It’s a remote role Target Market: Middle East & South East Asia