Job Description

Groundfloor Finance is a pioneering wealthtech company founded in 2013 and headquartered in Atlanta. Specializing in real estate loans and investments, the company offers innovative financial solutions that democratize access to real estate wealth-building opportunities. Groundfloor has established itself as a leader in the sector by providing transparent, accessible, and high-yield investment options, with participants earning annualized returns averaging 10 to 12 percent over short-term periods. The platform’s low minimum investment threshold of $10 makes real estate investing attainable for a broad demographic, regardless of income or net worth. With over 7,700 public shareholders and more than $30 million raised through venture capital and online offerings, Groundfloor continues to expand its reach and influence within the real estate and fintech sectors. The company prides itself on fostering a collaborative, innovative, and growth-oriented environment, emphasizing high-quality work, strategic design, and an inclusive culture. About The Role Groundfloor Finance is seeking a highly skilled and creative Senior Graphic Designer to lead the visual evolution of our brand. In this role, you will be responsible for shaping and maintaining a compelling visual identity that resonates within the real estate investment and fintech industries. You will collaborate closely with cross-functional teams including marketing, content, product, and development to produce high-quality digital and print assets. Your expertise will be instrumental in supporting our brand refresh initiatives, creating engaging digital advertisements, investor presentations, website graphics, social media content, and marketing collateral. As a strategic thinker and innovative designer, you will ensure consistency across all platforms and touchpoints, effectively communicating our company’s message and values. This role offers a unique opportunity to influence the company’s visual storytelling, contribute to a dynamic growth environment, and work remotely with a team that values collaboration, transparency, and high standards of quality. Qualifications 8+ years of professional experience in Graphic Design, with a strong portfolio demonstrating expertise Proficiency in design software such as Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects), and other relevant tools Experience working within high-growth startups or fast-paced environments Background in branding and creating visual identities, especially in real estate, finance, fintech, or related sectors Strong understanding of design principles, typography, color theory, and layout Ability to translate complex financial concepts into clear and compelling visual communications Experience managing multiple projects from concept through execution, meeting deadlines and business needs Excellent communication skills to present ideas and collaborate effectively with stakeholders Animation and motion design skills are highly desirable, with experience using tools such as After Effects, Lottie, or Principle Responsibilities Lead and support the brand refresh process, collaborating with stakeholders to ensure alignment with company goals and market positioning Create visually engaging digital ads, investor presentations, website graphics, social media content, and print materials that effectively communicate our message Work closely with marketing, content, and product teams to understand design requirements and strategic objectives Present design concepts to internal stakeholders, incorporating feedback to refine deliverables Manage the entire creative process from ideation to final execution, ensuring high-quality standards Ensure brand consistency across all digital and print platforms, maintaining visual coherence and identity Collaborate with web and development teams to integrate design elements seamlessly into digital properties Stay updated on industry trends and incorporate innovative design techniques to enhance brand presence Mentor junior designers and contribute to a creative, collaborative team environment Benefits Competitive salary package aligned with experience and skills Comprehensive health benefits, including medical, dental, and vision coverage Paid time off and flexible work arrangements to promote work-life balance Potential equity opportunities for high-performing candidates Professional development support and opportunities for career growth A collaborative and inclusive work environment that encourages innovation and creativity Remote-friendly work policy to support flexible working arrangements Equal Opportunity Groundfloor Finance is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. Desired Skills and Experience Design Featured benefits Medical insurance Vision insurance Dental insurance