Job Description

Job Title: Digital Marketing Specialist Location: Remote (with occasional travel to Pittsboro, NC or the Boise, ID area) Hours: Full-time | 7am–3pm, 8am–4pm, or 9am–5pm ET (weekdays) Salary: $50,000–$60,000/year, depending on experience Benefits: Health insurance (50% premium covered), up to 2 weeks PTO in year one About Riithink Digital Marketing Riithink is a collaborative, fast-paced digital marketing agency supporting a diverse roster of clients across various industries. We pride ourselves on combining strategic thinking with data-driven execution to help brands grow and succeed. Though we operate remotely, we maintain high-touch communication throughout the day, ensuring a strong team connection and shared momentum. About the Role We’re seeking a Digital Marketing Specialist who is well-rounded, detail-oriented, and comfortable wearing multiple digital hats. This position is ideal for someone who thrives in a dynamic environment, enjoys both the creative and analytical sides of marketing, and has strong client communication skills. Key Responsibilities Paid Media Management Plan, execute, and optimize campaigns on Google Ads and paid social platforms (Meta, LinkedIn, etc.) Manage Google Ads campaigns focused on both lead generation and ecommerce, including Shopping Ads Comfortable with Google Merchant Center and resolving related feed issues Monitor performance metrics and develop strategies for continuous improvement Organic & Social Media Create and schedule engaging organic social content across platforms Support social media strategy, community management, and trend monitoring Email Marketing Develop and execute email campaigns (using platforms like Klaviyo or Mailchimp) Segment audiences and analyze performance to improve results SEO & Content Creation Write SEO-optimized blog posts and website content Perform keyword research, meta tag updates, and technical SEO audits Client Communication Serve as a point of contact for assigned accounts Prepare reports, lead client calls, and ensure strategic alignment Preferred Skills & Experience 2+ years of experience in a digital marketing role or agency environment Proficiency in Google Ads and Meta Ads Manager Experience with SEO tools (e.g., SEMrush, Moz, Screaming Frog) Strong writing skills, especially for blogs, social content, and ad copy Knowledge of email marketing platforms and best practices Familiarity with content calendars, reporting, and campaign planning Extra Credit (Not Required, But a Plus) Google Analytics 4 (GA4), Google Tag Manager, and custom event tracking experience Experience working with WordPress and/or Shopify websites Experience building reports and dashboards in Google Looker Studio Google Ads or HubSpot certifications Why Riithink? Collaborative, supportive remote team culture Opportunities to grow across disciplines and specialties Diverse, meaningful client work Clear communication and team connection—even from afar Benefits found in job post Medical insurance