Job Description

We’re hiring a Digital Marketing Manager to be our conversion expert. In this role, you will be responsible for turning website visitors into qualified leads and maximizing the impact of our traffic-generating campaigns. You’ll work closely with the Growth Marketing Manager to convert interest into pipeline and fuel customer expansion. This is a dynamic, hands-on position for a data-driven marketer who is passionate about using automated workflows, intent signals, and personalization to optimize every stage of the funnel and customer journey. Role Specific Job Duties: Conversion Rate Optimization (CRO) & User Experience (UX): You will manage and optimize the user experience and conversion paths on our website. Through analyzing user behavior with tools like heatmaps and session recordings, you will identify and fix friction points in the conversion funnel to improve conversion rates. A/B Testing & Personalization: You will run A/B tests on landing pages, forms, and calls-to-action (CTAs) to boost conversion rates. You’ll also implement personalization strategies to deliver relevant content to different user segments. Bottom-of-Funnel CTA Management: You’ll create and optimize bottom-of-funnel conversion points for various marketing initiatives, to capture and convert high-intent visitors. Website Reporting & Analysis: You will analyze website performance and user behavior, including Pathfactory reporting, sharing key insights with the broader team to inform strategy and identify opportunities for improvement. Sales & SDR Alignment: You will partner with the Revenue Operations Growth Manager to ensure a seamless flow from form submission to sales follow-up. You’ll monitor service level agreements (SLAs) and address any issues to ensure a quick and effective lead handoff. Automated Plays: You’ll design and implement automated workflows that re-engage contacts at the right time to drive pipeline and customer expansion, leveraging intent signals, person data, and opportunity data. Required Skills / Experience: Bachelor’s Degree or equivalent required education with a focus in marketing or business 3-5+ years of experience in digital marketing with a focus on CRO and lead generation. Proven track record of running successful A/B tests and improving conversion rates. Expert in web analytics (Google Analytics) and user behavior tools (Crazy Egg, Hotjar, etc.). Experience with marketing automation platforms and intent platforms to build automated workflows. Strong understanding of UX and tracking principles (UTMs, Google Tag Manager, etc) and their impact on conversion funnels. Effectively communicates and collaborates with cross-functional partners in Marketing, Sales, and Revenue Operations to ensure alignment and drive shared goals Data-driven with the ability to turn analysis into clear, actionable insights. SheerID is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We intentionally seek out qualified candidates from all backgrounds and are committed to creating an inclusive environment for all candidates and employees. SheerID believes that culture, inclusion and community is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a broad candidate pool. Please be aware that any communication related to this job posting will only come from email addresses ending in @sheerid.com. We strongly advise against engaging with any outreach from other sources, as they may be fraudulent. To ensure your safety, please note that we will never: Provide screening questions via email Extend a job offer without a formal interview process Request any personal information (such as Social Security numbers, banking details, etc.) through email or messaging platforms If you receive any unsolicited requests or suspect fraudulent activity, please report it immediately. Your safety and privacy are of the utmost importance to us. Thank you for your attention and caution.