Job Description

Acorns is a leading financial wellness platform dedicated to empowering individuals and families to take control of their financial future through micro-investing and innovative financial tools. Since its inception in 2014, Acorns has grown into a global organization recognized for its commitment to making investing accessible and simple for everyone. The company offers a suite of life-stage products designed to meet the diverse needs of its users, including solutions for kids, teens, adults, and parents. Acorns has been named one of Time’s “World’s Best Brands of 2024,” and has successfully helped over 14 million people save and invest more than $25 billion, primarily through spare change and small investments. With a mission to foster financial wellness and literacy, Acorns continuously strives to create impactful products and experiences that promote long-term financial health. About The Role We are seeking a dynamic and innovative Social Media Manager to join our marketing team at Acorns. This role is pivotal in shaping and executing our social media strategy across multiple platforms including Instagram, TikTok, Reddit, LinkedIn, YouTube, and emerging channels. The ideal candidate will have a deep understanding of social media trends, culture, and content creation, with a passion for transforming social scrolling into meaningful financial education and engagement. As a key member of the brand marketing team, you will be responsible for developing compelling content, managing community interactions, and collaborating with cross-functional teams to ensure our social voice aligns with our mission to promote financial wellness. Reporting to the Director of Brand Marketing, you will play a vital role in elevating the Acorns brand and fostering an engaged, inspired community around financial literacy and investing. Qualifications 5-8+ years of experience in social media management, content creation, or digital marketing Proven portfolio demonstrating engaging short-form videos, Reels, TikToks, and other social content Hands-on experience managing social media channels and developing impactful digital content Strong understanding of current social media trends, culture, and platform algorithms Exceptional storytelling and writing skills with a keen eye for visuals On-camera presence with authenticity, wit, and confidence Creative, strategic thinker with a passion for innovation Experience in fintech, finance, or related industries is a plus but not mandatory Ability to work independently, manage multiple projects, and adapt to change Deep empathy for customers and a passion for financial education Excellent collaboration skills across creative, marketing, and product teams Strong analytical skills to measure performance and optimize strategies Responsibilities Lead the development and execution of social media strategies aligned with broader marketing and business objectives Expand and refine Acorns’ social presence across platforms including Instagram, TikTok, Reddit, LinkedIn, and YouTube Create and manage a dynamic content calendar ensuring timely and relevant content delivery Own and maintain the brand voice on social media, collaborating with creative and cross-functional teams to bring the brand to life Engage actively with community members, fostering a positive and engaged online community Manage customer inquiries, support topics, and escalations with empathy and clarity Partner with creative teams to develop innovative, social-first content that resonates with audiences Stay ahead of social media trends and identify opportunities to integrate Acorns into relevant conversations Source and highlight customer stories that demonstrate the real-life impact of financial literacy and investing Identify, source, and manage relationships with content creators and social media influencers Analyze social media performance metrics, generate insights, and optimize campaigns for better engagement and reach Pitch and execute innovative brand ideas to grow Acorns’ presence as a leader in financial conversations Benefits Competitive salary and stock options Comprehensive health, dental, and vision insurance plans Flexible work arrangements including remote work options 401(k) plan with discretionary matching Monthly contributions to Acorns accounts and family financial tools Access to mindfulness and financial wellness resources such as Headspace and Addition Wealth Ongoing career development programs and training opportunities Leadership programs for emerging leaders Participation in community events, virtual gatherings, and team-building activities Work in a purpose-driven environment committed to societal change and financial literacy Equal Opportunity Acorns is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, or any other protected status under applicable law. We encourage individuals from all backgrounds to apply and join us in our mission to promote financial wellness for everyone. Desired Skills and Experience Marketing Benefits found in job post Vision insurance 401(k)