Marketing Lead at Amply

Job Description

At Amply, we help ambitious B2B tech brands turn their websites into growth engines through strategy-led branding, Webflow development, conversion-focused UX, and technical SEO/AEO. We’ve worked with hundreds of SaaS, AI, fintech, healthcare, and emerging technology companies to build scalable, high-performing websites that help brands stand out and grow faster. We’re looking for a Marketing Lead to help shape the next chapter of Amply’s growth by leading our marketing strategy across web, social, content, partnerships, other demand gen, and some positioning, all while helping cement Amply as the go-to agency for modern B2B brands.

The Role

We’re hiring a Marketing Lead to take ownership of marketing end-to-end. You’ll inherit existing channels that are already producing leads—your first job is to make them work harder. From there, you’ll design, test, and scale new acquisition channels. Over time, you’ll also help stand up the marketing function for sister companies we launch.

This is not a role for someone who wants to “run brand.” It’s a role for an operator who lives in the numbers, treats every campaign like an experiment, and follows through obsessively on what the data says.

What You’ll Own

Driving lead volume and quality through current channels (organic, paid, email, partnerships, content, referral—whatever’s already producing). Auditing what’s working and what isn’t, and rebuilding the parts that aren’t.

Designing and running new channel tests. Every test should have a written hypothesis, defined success metrics, a clear timeline, and a documented post-mortem—win or lose.

Testing and refining messaging as our positioning evolves. Our services and direction will shift—new offerings, repositioned existing ones, and entirely new brands. You’ll own running structured messaging tests (landing pages, ad copy, outbound angles, value props) to figure out what actually resonates with each audience, and feed those learnings back into how we talk about the business.

Building and maintaining the tracking stack so we trust the numbers. Attribution, dashboards, weekly reporting, funnel diagnostics etc.

Owning the marketing calendar, budget, and vendor relationships.

This is a role for someone who wants to build, not just manage existing initiatives. If you’re more excited by what Amply could become than by what it is today, you’ll fit right in.

Standing up marketing for new ventures as they launch—translating playbooks that work at Amply into the next brand without copy-pasting blindly.

What We’re Looking For

Agency marketing experience is required—either having worked at an agency, marketed an agency, or run marketing for service businesses. You understand how service/B2B funnels actually convert, not just e-commerce frameworks.

A track record of moving lead numbers in a measurable way. We’ll ask you to walk us through specific campaigns: what you tested, what you learned, what you killed, what you scaled.

You are not satisfied with maintaining. You are constantly asking what is next, what could be better, and how to grow faster. You bring energy and ideas even when nobody asks.

Comfort across multiple channels. You don’t have to be world-class at all of them, but you should be dangerous in at least two and able to manage specialists or contractors for the rest.

Deep comfort with analytics, attribution, and the unglamorous side of marketing ops. If you can’t tell us your last role’s CAC and how you calculated it, this isn’t the right fit.

Extremely detail-oriented. You catch the broken tracking pixel, the misspelled UTM, the campaign that’s been quietly burning budget for three weeks.

A planner and a finisher. You write down what you’re going to do, you do it, and you close the loop with what you learned.

Comfortable wearing multiple hats and switching contexts as we launch new brands.

The position is fully remote, so as long as you’re doing what you need to do drive marketing forward you can work from anywhere.

Nice to Have

Experience marketing more than one brand or business at a time. Familiarity with the tools we use (or strong opinions about what we should be using). Prior in-house experience after agency work—you’ve seen both sides.

Compensation

Competitive base salary plus performance incentives tied to lead volume, lead quality, and pipeline contribution. Specifics calibrated to experience and to the metrics we set together in the first 30 days.