Social Media Manager at Torentify

Job Description

Rasa Floors & Carpet Cleaning is a construction-focused company headquartered in Austin, Texas. The company specializes in flooring and carpet cleaning services for residential and commercial projects. It emphasizes professional workmanship, reliable service, consistency, and strong customer relationships.
About the Role
Rasa Floors & Carpet Cleaning is seeking a Social Media Manager to manage and grow its online presence across key social media platforms. This is a full-time remote position focused on planning campaigns, developing content, creating engaging posts, and improving social media performance.
You will work with internal teams to gather project updates, photos, and service information, ensuring that content reflects the company’s brand standards and supports its marketing goals.
Key Responsibilities
Plan and execute social media campaigns across relevant platforms.
Develop content calendars and create posts highlighting company services and projects.
Optimize social media content to improve engagement and reach.
Monitor social media channels and respond to comments and messages promptly and professionally.
Track and analyze social media performance metrics to improve content and campaign strategies.
Coordinate with internal teams to collect information, photos, and project updates.
Ensure social media content accurately represents the company’s services and brand standards.
Report on campaign results and maintain consistent coordination with internal teams.
Stay updated on industry developments and social media platform trends.

Required Qualifications
Skills in social media marketing and social media optimization (SMO), including campaign planning, audience engagement, and improving platform visibility.
Strong communication and writing skills for creating engaging content and interacting with online audiences and internal stakeholders.
Experience developing content strategies, managing content calendars, aligning messaging with business objectives, and maintaining a consistent brand voice.
Familiarity with major social media platforms, including Facebook, Instagram, LinkedIn, and TikTok.
Familiarity with basic analytics tools to monitor performance and adjust social media strategies.
Strong organizational and time management skills to manage multiple campaigns, deadlines, and daily monitoring.
Ability to work independently in a remote environment.

Preferred Qualifications
Experience in construction, home services, or related industries.
General understanding of marketing principles and brand management.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Employment Type & Work Arrangement
Full-time, remote position.
Featured benefits

Medical insurance, Vision insurance, Dental insurance, 401(k)