Jessica Appel
About Candidate
With 10+ years of experience creating brand-driven digital and print marketing for consumer, e-commerce, and lifestyle-focused brands. Experienced in campaign development, email design, paid social, branding, illustration, packaging, and visual storytelling, with a strong understanding of translating brand strategy into an engaging marketing creative.
Location
Work & Experience
I create and design visual concepts for various projects, such as logos, brochures, websites, presentations, packaging, book covers, and social media graphics. Collaborate with clients to understand their design needs and preferences. Develop and present design concepts and mockups to clients for approval. Revise and refine designs based on client feedback.
Create and maintain a consistent brand message for all social materials and print campaigns. Research, develop, and create illustrations, lifestyle imagery, and presentations for new projects that address objectives in a timely manner and represent, strengthen, and evolve the Isagenix brand.
Worked with a team to design presentations, print materials, eBooks, and social media ads for a variety of B2B clients including Amazon Business, AWS, Citrix, Prompt AI, LogMeIn and PAIRIN.
• Partnered with the Social Media Marketing team to develop integrated campaigns and creative across digital and social channels. •Contributed to campaigns from initial concept and creative development through photography, design, and final deployment. • Created campaign graphics, promotional assets, illustrations, and supporting visual content while maintaining brand consistency across platforms. •Collaborated with marketing stakeholders to translate campaign messaging into engaging, audience-focused visual communications. •Contributed to the Black Friday/Cyber Monday campaign that generated more than $1M in sales.
Contract position to help the company have more visually appealing RFP (Request for Proposal) submittals. Templates created for easier handoff using PowerPoint and Prezi presentation.
Created marketing collateral, maintain weekly blog posts, monthly market trend reports, and other website posts specific to real estate and the team. Support real estate group by designing materials needed for all real estate listings from beginning to end of sale.
Designed packaging for frozen fruits & vegetables, corrugated box design, and marketing materials. Clients included Jamba Juice, Boulder Canyon, Snapple, Raider Farms, and Costco.
