Gilmar de Castilho
About Candidate
I am a graphic designer specializing in Branding and Storytelling, combining design and illustration to build brands with exclusive identities and visual narratives. I have strong skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and a basic knowledge of Figma and motion design (After Effects). I have applied these tools to campaign rollouts based on established key visuals, the creation of key visuals, social media design, and the development of both digital and print materials. I developed a mascot for a sustainability campaign that became part of the internal communication for the agency where I worked. I also led several branding projects for local brands, which included workshops, interviews, strategic positioning, verbal identity and visual identity (expanding the scope beyond traditional visual design).
Location
Work & Experience
Responsible for the graphic design of creatives focused on high performance, while maintaining the brand identity of each company.
Creation of digital assets for retail campaigns and social media at Osten Group, working with brands such as Land Rover, Triumph, Jeep, and RAM.
I worked on campaign development, graphic design for social media, and adaptation of visual materials across multiple formats and platforms. I provided direct support to the Art Director in low to mid-complexity design tasks. Key responsibilities: • Creation of low-complexity key visuals (KVs) and graphic adaptations for both online and offline pieces; • Development of illustrations, characters, and visual elements for internal and external campaigns; • Responsible for creating an institutional mascot that boosted engagement in a sustainability campaign and became an active part of the company’s internal communication strategy; • Led the expansion of a visual identity project into a complete branding process, including workshops, interviews, brand strategy, verbal identity, and brand positioning. Clients served: LATAM, Rede Santa Catarina, Prumo Logística, O-I, among others.
• Designed and produced online and offline visual materials for advertising projects; • Worked closely with senior designers on layout design, illustration, and visual identity applications.
